partnerships
VIRGIN BET RETURNS TO MUSSELBURGH TO SPONSOR NEW YEAR’S DAY AND EASTER SATURDAY RACEDAYS 2025

Musselburgh Racecourse is excited to announce that Virgin Bet will return as the title sponsor for two major events in 2025 – New Year’s Day and Easter Saturday Racedays.
These celebrated racedays are central to Musselburgh’s “Sensational 6” – the racecourse’s biggest and best racedays across the year.
In addition to Virgin Bet, the partnership also extends to fellow LiveScore Group brand, LiveScore Bet.
The 1 January New Year’s Day Raceday is an annual sell-out that draws over 6,000 racing fans across Scotland. The event promises spectacular Jump racing action, including the £40,000 Auld Reekie Handicap Chase and the £30,000 Hogmaneigh Hurdle, as part of a programme worth over £100,000.
Virgin Bet will also headline the Easter Saturday Raceday, held on 19 April. This event will feature the prestigious £100,000 Queen’s Cup and Scotland’s fastest race, the Scottish Sprint Cup, attracting top horses, trainers, and jockeys to the East Lothian course.
As part of the sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated into the racedays.
Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.
Racegoers at Musselburgh will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.
Dominic Vye, Marketing Director, Virgin Bet, said: “We are thrilled to continue our longstanding partnership with Musselburgh Racecourse as the headline sponsor for both the Easter Saturday Raceday and New Year’s Day Raceday. Supporting these key events in the Scottish racing calendar aligns perfectly with our commitment to delivering an unparalleled sports betting experience. We are excited to contribute to the excitement and tradition that both the Easter Saturday and New Year’s Day Racedays bring. This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”
Sarah Montgomery, Commercial and Operations Director at Musselburgh Racecourse, added: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Musselburgh Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Easter Saturday, as well as New Year’s Day Raceday in partnership with Virgin Bet, two highlights of our ‘Sensational 6’ racedays.
“We’re also thrilled to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”
To purchase tickets, please visit: musselburgh-racecourse.co.uk/view-fixture/new-years-day-1-1-25. Book your tickets before midnight 31st October and save £10.00
The post VIRGIN BET RETURNS TO MUSSELBURGH TO SPONSOR NEW YEAR’S DAY AND EASTER SATURDAY RACEDAYS 2025 appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – May 19-25

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.
The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.
Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.
New Partnerships
Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.
SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.
partnerships
Slotsjudge and DreamPlay Join Forces to Spotlight Next-Gen Slots

In May 2025, Slotsjudge signs a partnership with DreamPlay, a young studio working on slots and crash games. This collaboration will attract players’ attention to the brand’s new releases. At the same time, Slotsjudge readers will access reviews of even more thrilling games and mechanics, including the Coin Chase feature frequently applied by the team.
Partnership’s Potential & Advantages of DreamPlay
The DreamPlay’s library has different games, including classic slots like Fruit Fresh and innovative crash games like Olympus Power. Some games have simple settings, featuring a 3×3 layout, and others have advanced mechanics, such as pay-anywhere at Emojinator.
The studio is ambitious, which guarantees a player-focused approach and multi-device support. Plus, the developers are bound to add more perks and new technologies to upcoming games. All these advantages are certain to impress Slotsjudge readers and keep them well-entertained.
Alexandr Tkach, CEO of DreamPlay, commented on the occasion:
‘We appreciate it when a product is examined not superficially, but with an understanding of its essence.
Partnering with Slotsjudge means more than just product placement.
It’s collaborating with a team that understands the game’s mechanics, math, and feel’
Collaboration Perspective for Both Sides
The partnership is essential for both sides. This collaboration increases DreamPlay’s chances of strategic growth because more players will learn about its games and how their mechanics work.
For Slotsjudge, it’s an opportunity to upgrade the list of reviews with new titles and an unusual approach to familiar things. For example, most games from DreamPlay have a low 20x to 30x cost for Bonus Buy, and when it comes to free spins, games like Future Sevens Coin Chase offer up to 100 FS, which is more than many other slots have.
Jekaterina Dubnicka, Head of Marketing & Communications at Slotsjudge, added:
‘The market never stops evolving, so we appreciate when the products for our reviews are not just average games but titles with a twist. Such collaborations are excellent for both sides and players who will get more options for having fun.’
Besides game reviews, content like blog articles and interviews is also expected to appear on Slotsjudge shortly.
The post Slotsjudge and DreamPlay Join Forces to Spotlight Next-Gen Slots appeared first on European Gaming Industry News.
BacanaPlay.bet.br
Habanero content now available at PlayUZU.bet.br and BacanaPlay.bet.br

Global entertainment brand SkillOnNet has announced the expansion of its partnership with premium slot provider Habanero into Brazil, as both companies deepen their presence in one of the world’s fastest-growing regulated iGaming markets.
Players at PlayUZU.bet.br and BacanaPlay.bet.br now have access to Habanero’s acclaimed portfolio of slots and tables games. This includes fan-favorites like Hot Hot Fruit, new titles like Love & Riches Eldorado, and Habanero’s industry-renowned progressive slot, Jackpot Race, which uses a sophisticated algorithm to deliver instant prize drops to players.
Brazil’s newly regulated online gaming market, effective since January 1, 2025, is projected to generate $2.9 billion in gross annual revenue this year, with potential growth to $6.3 billion by 2028, according to Vixio regulatory analysts.
SkillOnNet was among the first operators to secure licensing in the country, launching PlayUZU.bet.br and BacanaPlay.bet.br earlier this year.
The rollout of Habanero’s games into SkillOnNet’s Brazilian platforms reflects the company’s strategy of offering diverse and high-quality gaming experiences tailored to local markets.
Arcangelo Lonoce, Head of Business Development at Habanero, said: “We are extremely pleased to extend our partnership with SkillOnNet to Brazil and further boost our collaboration. As one of the most anticipated market openings in a number of years, it has been a key focus for us. We are delighted that games like Hot Hot Fruit, Santa’s Village, and Zeus Deluxe – all of which have already proven successful in several other markets – will now be available to SkillOnNet’s Brazilian customers.”
Jani Kontturi, Head of Games at SkillOnNet, said: “Brazil represents one of the most exciting and dynamic opportunities in the global iGaming landscape. Partnering with Habanero in this market allows us to deliver world-class content to a rapidly growing audience hungry for premium gaming experiences. This move reflects our long-term commitment to localized growth and best-in-class entertainment.”
The post Habanero content now available at PlayUZU.bet.br and BacanaPlay.bet.br appeared first on Gaming and Gambling Industry in the Americas.
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