PA Betting Services forge partnership with Dizplai.

Dizplai, the media experience company helping brands, broadcasters, and content creators to transform passive audiences into actively engaged communities, is thrilled to announce a strategic partnership with PA Betting Services, a leading provider of sports data and insights. 

Under the new agreement, Dizplai will be provided market-leading UK horse racing content to power their platform, with premium content including licensing, pre-race data, editorial racecards, race-day data and jockey silks.

The collaboration will enable Dizplai Gaming to continue developing innovative free-to-play games that drive active engagement and enhance the fan experience across the entire customer lifecycle—from acquisition and retention, to referrals and revenue generation.

Dizplai’s Gaming division will continue to create immersive experiences that captivate fans throughout the racing season, with their games offering dynamic and interactive gameplay, deepening fans’ connection to the sport and encouraging ongoing participation.

“We’re incredibly excited to partner with PA Betting Services and bring something truly fresh and engaging to a younger generation of sports fans. Leveraging their vast horse racing data, we can deliver innovative, data-driven games, that not only entertain, but actively engage a new audience of fans who are seeking more interactive and dynamic ways to enjoy their favourite sports.” — Paul Cobley, Director of Gaming at Dizplai.

Quote from Danny Speck, Business Development Executive, PA Betting Services – “We’re delighted that Dizplai chose us as their horse racing data supplier to partner with to help add to their platform. It’s great to see the emergence of racing within the gamification space, and we are looking forward to collaborating with Paul and the team going forward.”

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, ECB, World Archery, GoalHanger, Liverpool FC, William Hill and The United Stand, Global Fan Network.