Press Releases
Africa Gambling Market Set to Reach Valuation of Nearly US$ 11.27 Billion By 2032 | Growing Popularity of Electronic Game Machine and Online Gambling are Changing Market Dynamics Says Astute Analytica
Africa’s gambling market is set for robust growth, driven by technological innovation, youthful demographics, and evolving consumer trends, promising lucrative opportunities for investors and stakeholders in the coming years.
Africa gambling market is expected to reach a valuation of US$ 11.27 billion by 2032, from US$ 6.10 billion at a CAGR of 7.06% during the forecast period 2024–2032.
The African gambling market is poised for exponential growth, driven by technological advancements and evolving consumer preferences. By 2032, the market is projected to reach nearly $11.42 billion, leveraging Africa’s youthful population and increasing internet penetration, which currently stands at 520 million users. Innovative applications of gambling, such as virtual and augmented reality betting experiences, are expected to attract over 10 million new users annually. Countries like Ghana and Tanzania are emerging as new hotspots, with government incentives boosting local industries and attracting international investors.
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The introduction of blockchain technology in gambling platforms is set to revolutionize the gambling market, offering transparency and security. By 2024, it is anticipated that 40% of Africa’s online gambling platforms will incorporate blockchain, enhancing trust among users. Meanwhile, social betting, a new trend, is gaining traction, with platforms reporting 5 million active monthly users engaging in community-based wagers. This trend aligns with Africa’s communal culture, offering a unique blend of social interaction and gambling.
Strategic investments in infrastructure, such as 5G networks, are expected to further catalyze market growth. With 5G, mobile gambling will become more seamless, potentially increasing user engagement by 30%. Furthermore, partnerships between African governments and tech giants are underway to introduce responsible gambling initiatives, aiming to reduce addiction rates by 15% over the next five years. As digital literacy improves, especially among women, their participation in the gambling ecosystem is predicted to rise, contributing to a more inclusive market landscape.
Key Findings in Africa Gambling Market
| Market Forecast (2032) | US$ 11.27 Billion |
| CAGR | 7.06% |
| Largest Country (2023) | South Africa (26.23%) |
| By Type | Casino (34.21%) |
| By Channel | Offline (57.61%) |
| By End Users | Gambling Enthusiast (74.14%) |
| Top Drivers |
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| Top Trends |
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| Top Challenges |
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Online Gambling Gaining Ground in Africa Gambling Market Thanks to Rapid Internet and Smartphones Penetration
Gambling landscape is shifting with the rising penetration of smartphones and improved internet connectivity, leading to strong momentum for online gambling channels in Africa’s gambling industry. By 2023, smartphone users in Africa have surpassed 300 million, enabling greater access to online platforms. Countries like South Africa, Kenya, and Nigeria have emerged as prominent online gambling destinations. Leading apps and providers such as Betway, SportPesa, and Bet9ja have gained substantial popularity, offering sports betting, casino games, and lotteries accessible via mobile devices. The primary users of online gambling are young adults aged between 18 and 35, a demographic that is tech-savvy and comfortable with digital transactions.
The momentum driving online gambling market in Africa includes factors like increased internet accessibility, the affordability of smartphones, and the convenience of gambling anytime and anywhere. Mobile internet subscriptions in Africa have reached over 500 million in 2023, reflecting a rapidly expanding digital audience. Innovative mobile payment solutions, such as M-Pesa in Kenya, have also made it easier for users to deposit and withdraw funds on online gambling platforms, even for those without traditional bank accounts. Additionally, aggressive marketing strategies by online gambling operators, including attractive bonuses and promotional offers, have enticed a growing number of users to try digital platforms. Regulatory adaptations in several countries are fostering a more conducive environment for online gambling, with updated laws and frameworks that support industry growth while aiming to protect consumers.
Dabblers in Decline: The Shifting Landscape
Dabblers in Africa’s gambling market are those who engage with gambling activities infrequently and with minimal financial commitment. This segment is losing market share due to several reasons, one being the increased competition from dedicated platforms that cater specifically to enthusiasts. In 2023, there were over 200 mobile apps focusing on engaging users with continuous promotions and loyalty programs, which dabblers often miss out on due to their sporadic engagement. Additionally, with the rise of targeted marketing strategies, operators are focusing on high-value customers, investing in acquiring and retaining enthusiasts who offer a higher lifetime value.
The decline of dabblers in the Africa’s gambling market is also attributed to the changing socio-economic dynamics. With 40 million unemployed youths in Africa, gambling has shifted from casual fun to a more serious pursuit for financial gain among enthusiasts, leaving dabblers behind. Moreover, regulatory changes in key markets have led to stricter access controls, limiting casual participation. For instance, South Africa’s National Gambling Board has tightened regulations, affecting 15 million casual bettors who now face barriers to entry. The evolving digital payment landscape, with over 150 million mobile money transactions daily, has also favored enthusiasts who are more engaged and financially prepared to navigate these systems compared to dabblers. As a result, the market is witnessing a consolidation towards more committed participants, leaving less room for dabblers to thrive.
Electronic Game Machines are Catalyzing Rapid Growth in Africa’s Gambling Market Despite Dominance of Casinos, Set to Grow at CAGR of 7.82%
The rise of electronic game machines (EGMs) in Africa’s market is reshaping the industry, driven by technological advancements and changing consumer preferences. With a Compound Annual Growth Rate (CAGR) of 7.82%, EGMs represent the fastest-growing segment in Africa’s gambling market. Revenues have increased to over $1.5 billion as of 2023, reflecting rising consumer adoption. The number of EGMs has more than doubled in recent years, now exceeding 100,000 machines installed across the continent, and present in over 200 cities, enhancing accessibility for urban populations. The appeal of EGMs lies in their immersive gaming experiences, advanced graphics, and interactive features, which resonate well with Africa’s youthful demographics, with 60% of users under the age of 35. Mobile integration has further broadened their reach, with over 500 EGM titles available on mobile platforms, allowing players to engage remotely and boosting participation rates.
Several factors drive the momentum of EGMs in the gambling market, including Africa’s youthful population, with a median age of 19.7 years, and a large youth demographic inclined towards electronic and online entertainment. The rise of the middle class, estimated at 330 million individuals, has increased disposable income and spending on leisure activities. EGMs offer convenience and flexibility, being more accessible than traditional casinos and available in locations like bars, restaurants, and online platforms. Innovation in gaming, such as the introduction of Virtual Reality (VR) and Augmented Reality (AR), has enhanced user experiences, leading to a 20% increase in user engagement time. Regulatory support is also pivotal, with 10 African countries updating their gambling regulations to support EGM expansion, recognizing the potential for significant revenue generation. This growth is attracting a diverse range of consumers, from casual gamers seeking entertainment to younger audiences drawn to technological integration, positioning EGMs as a significant growth area within Africa’s market.
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Regional Dynamics and Emerging Trends in Africa’s Gambling Market
Africa’s gambling market is marked by diverse regional dynamics, influenced by cultural, economic, and technological factors that vary across its vast landscape. As of 2023, the continent’s gambling industry is valued at over $6 billion, with significant contributions from both land-based and online segments. Nigeria has emerged as a one of the key players, driven by a robust sports betting culture and a rapidly growing middle class. Kenya follows closely, where the mobile gambling sector has exploded, supported by over 40 million mobile phone users, allowing for widespread access to online betting platforms. Meanwhile, Ghana’s gambling market has seen a notable increase in the number of licensed operators, now exceeding 35, fostering a competitive environment that enhances consumer choice.
In North Africa, Egypt stands out with its unique blend of historical tourism and modern gaming facilities, attracting over 13 million tourists annually, many of whom engage in casino gaming. Morocco’s strategic location as a gateway between Europe and Africa has bolstered its gambling sector, with the country hosting over 20 casinos that cater to a diverse clientele, including European tourists seeking a luxurious gaming experience. In East Africa, Uganda’s regulatory reforms have paved the way for a more structured gambling landscape, resulting in over 500 licensed gaming outlets. South Africa remains the continent’s largest gambling market, with Gauteng province alone generating over $1.8 billion annually, driven by its world-class casinos and racetracks.
Technological advancements are playing a crucial role in shaping the future of Africa’s gambling industry. The continent now boasts over 500 million internet users, facilitating the growth of online gambling platforms and mobile applications. Blockchain technology is also gaining traction, with over 50% of new gambling startups in Africa exploring cryptocurrency transactions to enhance security and transparency. As Africa continues to urbanize, with an urban population expected to reach 600 million by 2030, the gambling industry is poised for further growth, driven by increasing urbanization, technological adoption, and favorable regulatory environments across various regions.
List of Key Companies Profiled
- 1xbet
- Bet365
- Bet9ja
- Betika
- BetKing
- Betpawa
- Betway
- Dafabet
- Kings Sports Bettin
- Melbet
- Parimatch
- Powerbets
- Premierbet
- Sky Betting & Gaming
- Sportybet
- Tipico
- Surebet247
- The Cyprus Casinos
- Other Prominent Players
Key Segmentation:
By Type:
- Sports
- Fixed Odds Sports Betting
- Pari-Mutuel Betting (Horse and Dog racing)
- In-Play/Live Betting
- Exchange Betting
- Spread Betting
- Others
- Casino
- BLackjack
- Baccarat
- Teen Patti
- Three Card Poker
- Four card poker
- Red Dog
- Others
- Lottery Games
- Scratch-offs
- Bingo
- Keno
- Electronic Gaming Machines
- Others
By Channel Type
- Offline
- Casinos
- Betting shops/halls
- Arcades
- Bookmakers
- Online
- Virtual Game
By End User
- Gambling Enthusiast
- Dabblers
- Others
By Region
- Africa
- Mozambique
- Malawi
- Ghana
- Kenya
- Gabon
- GuineaEquitorial
- Angola
- Madagascar
- Mali
- Cote dIvoire
- South Africa
- Niger
- Rwanda
- Burundi
- Burkina Faso
- Senegal
- Rest of Africa
Browse the Table of Contents to access and purchase individual report sections: astuteanalytica.com/industry-report/toc/africa-gambling-market
The post Africa Gambling Market Set to Reach Valuation of Nearly US$ 11.27 Billion By 2032 | Growing Popularity of Electronic Game Machine and Online Gambling are Changing Market Dynamics Says Astute Analytica appeared first on European Gaming Industry News.
It was a strong year
The Nordic gaming company Paf performed well in 2024, despite a slight decline in earnings. Paf’s open customer segment demonstrates that it is possible to be a sustainable entertainment company with decisive loss limits to prevent excessive gambling.
The Paf Group’s turnover increased from €177.1 million to €183.0 million in 2024, a rise of 3%. However, earnings decreased from €55.1 million to €54.3 million.
“We had a strong 2024, and we can be really pleased with the year. The trend of increased gambling taxes is bringing down earnings, but this was something we were prepared for,” said Christer Fahlstedt, CEO.
Paf’s profit decreased by 1%, primarily due to increased gaming taxes. Paf paid €11.8 million more in taxes in 2024 than in 2023. In particular, the lottery tax increased in Finland from 5% to 12%, and in Sweden from 18% to 22%.
“Paf is well equipped to handle tax increases thanks to our customer base, which generates long-term income from a large number of players who play for smaller amounts. Taxes on gaming companies are necessary, so that other gaming companies also can contribute back to society,” says Christer Fahlstedt.
21.5 million euros in Paf funds
The annual distribution of Paf funds will be €21.5 million. These funds are used for the benefit of society, including social activities, culture, youth work, sports, environmental activities, and more.
“The level of Paf funds that can be maintained year after year, combined with the voluntary measures taken in relation to responsible gaming towards customers, is impressive. There is no other company in the industry that is currently achieving anything similar,” says Jan-Mikael von Schantz, Chairman of the Paf Board.
Entertainment on sustainable terms
In 2024, Paf lowered the loss limit for young customers aged 20–24. Then, in March 2025, the loss limit for young customers was reduced again, and at the same time, the general loss limit for all age groups was lowered to €16,000.
“We want to be a sustainable entertainment company, and our results show that it is possible to achieve strong results without compromising on responsible gaming. I am genuinely surprised and a little disappointed that our state-owned counterpart Veikkaus in Finland has chosen to raise its loss limit this spring. But we are going our own way and they are going in a different direction,” says Christer Fahlstedt.
Open customer segments 2017–2024
The table below shows the development of gaming in different customer segments from 2017 to 2024. The red segment has been at zero in recent years, as Paf’s loss limits have prevented larger losses. The white segment shows the percentage of winning players who ended the year in profit.
“We are increasing revenue from the green segment by 12.3%, which benefits our development towards more sustainable revenue. We would like to see more operators be as open and transparent with their numbers as we are,” says Christer Fahlstedt.
All the numbers in Paf’s customer segments have been reviewed by auditors as part of the financial statement audit.
Read Paf’s full Annual Report for 2024 on aboutpaf.com/corporate/annual-reports.
The post Paf’s results for 2024 appeared first on European Gaming Industry News.
Zitro continues strengthening its presence in Mexico by adding its revolutionary line of CONCEPT cabinets at Caliente Casino Hipódromo, operated by the renowned Grupo Caliente in Tijuana, Baja California.
Following its success throughout the rest of the country, the CONCEPT machines have now arrived in Tijuana to deliver an unprecedented gaming experience. With the innovative Magic Lighting system, which offers a synchronized light show integrated with gameplay, and a large-format touch screen known as the Screen Deck, CONCEPT is designed to maximize player comfort and technical team efficiency.
The collaboration between Caliente and Zitro is further reinforced with the addition of the successful games Legendary Sword, Triple Charm Journey, and Fairyland Quest. These games accompany this new generation of cabinets and stand out for their high-quality graphics and innovative mechanics.
From Grupo Caliente, Mariano Hernández, Corporate Management of Gaming Machines Products, commented: “Given the outstanding performance we’ve seen from CONCEPT, its installation at Hipódromo was our immediate goal. We are confident this offering will receive the same warm welcome from our Tijuana players. Zitro is, without a doubt, a guarantee of success in the region.”
Johnny Ortiz Viveros, founder of Zitro, added: “We are proud to continue strengthening our collaboration with Grupo Caliente and to bring Zitro products to more players across Mexico. CONCEPT was created to set a new benchmark in the industry, and its reception proves it.”
The post “CONCEPT” AND ZITRO’S NEW GAMES DAZZLE AT CALIENTE CASINO (HIPÓDROMO) appeared first on European Gaming Industry News.
A treasure hunt in the underworld sounds like the perfect adventure — until you realize what’s lurking in the dungeon… Nolimit City is back to slaying monsters in its latest Labs-branded slot, Kill Em All, taking a fresh and experimental approach to slot gameplay. This beast joins a lineup of this year’s standout releases, including Highway to Hell, Mental II, and Duck Hunters.
Your lust for treasure blinds you from fear and nothing will stand in your way – except the monsters of the underworld. In Kill Em All, each monster has its own health bar, shown as hearts. You’ll need to fight hard for victory, but fear not – your weapon arsenal is here to aid you in your quest. Every hit reduces the monster’s life, and once defeated, the guarded chest opens, drops loot and lets you venture deeper into the dungeon.
Chest Features
The deeper you go, the deadlier the monsters. Fortunately, after you defeat each monster and loot their treasure, some chest hide precious rewards:
- Multiplier: Multiplies the wins with 2x-5x times the base bet.
- Respin/Free Spin: Adds +2 Respins in base game or +2 Free Spins in Dungeon Smackdown Spins/Dungeon Domination Spins.
- Scatter & Super Scatter Symbols: Gets collected in the bonus inventory and behaves the same way as they do after landing in base game.
- Chest Upgrade: Upgrades the chest to a higher level.
- Double Chests: Contains 2 chests of the same level.
- Shrink Potion: Sets the next monster’s total life to 1.
- Silver Sword: Awards a win between 1x-15x times the base bet every time it hits the monster, until the next monster is killed.
Level Up Features
No boss kill goes unrewarded! Slay them down to level up with brutal new features:
- Sticky Multiplier: It has a value of 2x-5x and applies to the payout of current and upcoming spins. If there are two sticky multipliers in the inventory, their values are summed up before being applied to the payout.
- Extra Chests: The player is awarded an additional chest when a monster is killed.
- Weapon Upgrade: Every time the weapon upgrade symbol appears, all weapons level up by one. The maximum level is 4.
- Chest Upgrade: Upgrades all chests to a higher value.
- Golden Sword: Awards a win between 1x – 15x times the base bet every time it hits a monster, whether the monster is killed or not.
- Attack, Attack, Attack!!: The monster gets a hit every time this symbol appears.
Nothing can stand in your way! Landing 3 Scatter Symbols will crack open the gates to 5 Dungeon Smackdown Spins – or do it the hard way with 1 Super Scatter and 2 Scatters to trigger Dungeon Domination Spins. Everything you’ve earned in the base game carries through into the Free Spins, including your upgrades. And here’s the kicker: every time a weapon symbol lands, you’re rewarded with an extra spin.
The Extra Spin feature sneaks behind the beasts as seen recently in Highway To Hell and Duck Hunters. If the cost of another spin is equal to or less than your current loot cache, you get another shot to wreak havoc.
God Mode also returns where for the cost of 2,500 times the base bet, the player is awarded a spin that begins with the last monster – the Final Boss. And for the truly fearless, God Mode Nightmare gives 5 spins that begin with the Final Boss and costs 800 times the base bet but watch out – respins will not be triggered during this feature.
Total annihilation is here! Kill Em All has a maximum payout of 11,916x the base bet. Kill Em All is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “We’ve looted the dungeon, slayed the beasts, and forged something that breaks all the rules. Kill Em All isn’t your average slot. It’s a feature-packed, experimental game straight from Nolimit Labs. This new release lets you hack, slash, and spin your way through a treasure-packed underworld.”
‘Kill Em All’ will be available to all Nolimit City partners on May 20th, 2025
For more information about this press release or Nolimit City, please contact – sales@nolimitcity.com
The post Nolimit City ventures down the dungeon in Kill Em All appeared first on European Gaming Industry News.
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