Press Releases
World Pool contribution to British and Irish racecourses hits £50 million

The Hong Kong Jockey Club’s (HKJC) contribution to British and Irish racecourses generated by World Pool since its inception in 2019 has surpassed £50 million.
A total of 580 races across nine different tracks in the UK and Ireland have been globally commingled by the HKJC since the World Pool’s inaugural fixture at Royal Ascot in 2019, with the Curragh, Epsom Downs, Goodwood, Leopardstown, Newbury, Newmarket, Sandown Park and York all hosting World Pool racedays.
Since its inauguration, the number of World Pool races has increased dramatically, from 30 races held at Royal Ascot in 2019, to 135 races, held across the nine different racecourses this year.
In 2024, the English and Irish 1000 Guineas were added as World Pool races for the first time, along with the Group 1 Tattersalls Gold Cup. The landmark £50 million figure comes as World Pool builds towards its final fixture of the 2024 UK and Irish Flat season at Ascot this Saturday on QIPCO British Champions Day.
World Pool commits over £300,000 to Moment of the Day and Jockeys’ Championship
In addition, the Hong Kong Jockey Club and partners have helped fund the exciting World Pool Moment of the Day initiative for the past three seasons, which supports racing’s grassroots by giving back to grooms, who are often the unsung heroes behind great equine champions. Each Moment of the Day winning groom receives a £4,000 cash prize and is also in with a chance of a VIP trip to Hong Kong.
The inaugural World Pool UK & Ireland Jockeys’ Championship was launched this year with the winning rider receiving £50,000 to donate to a charity of his or her choice, underlining the Hong Kong Jockey Club’s continued commitment to supporting the community through charitable donations. Points are awarded based on the World Pool win dividend for every World Pool race in the UK and Ireland, offering a level playing field for all jockeys with their chances of winning being dictated by the public as reflected by their World Pool odds.
With one meeting left to go, Billy Loughnane has a commanding lead of over 90 points, after three incredible big-odds victories, during Royal Ascot aboard Rashabar (129.90) on Queen Anne Stakes Day and Soprano (19.65) on Commonwealth Cup Day, and then aboard Canoodled (37.95) on Nunthorpe Stakes Day during York’s Ebor Festival. Those three successes leave Loughnane on a total of 187.50 points, clear of his nearest pursuer Oisin Murphy (97.25).
Michael Fitzsimons, Executive Director, Wagering Products at the HKJC, said: “World Pool has come such a long way since we first launched at Royal Ascot in 2019. It’s been incredibly rewarding to see how much it has grown over the past six years and everyone at the Hong Kong Jockey Club is thrilled to see so much money going back into racing in so many different ways.
“As World Pool continues to grow its presence and popularity, further investment will flow back into the sport, continuing to boost prize money, which in turn should have a positive impact on the size and quality of fields. Healthy field sizes and high-quality racing is what grabs the attention and interest of punters across the globe.”
Alex Frost, Chief Executive, UK Tote Group, said: “In only six years, World Pool has moved from a concept to an initiative that is having a significant impact on supporting the financial ecosystem of racing in the UK and Ireland. It is testament to the vision and leadership of the Hong Kong Jockey Club that we have all been able to make this much progress together.
“Under our long-term contract, everyone at the Tote is very excited to continue our work with the Hong Kong Jockey Club and all our partners to grow World Pool, both for the benefit of racing fans who want an exciting and competitive betting options and to help support the future financial sustainability of the sport.”
World Pool in the UK & Ireland:
Year | UK/IRE Races | UK/IRE host tracks | Non-UK/IRE Races | Non-UK/IRE host tracks |
2019 | 30 | 1 | 0 | 0 |
2020 | 42 | 1 | 7 | 1 |
2021 | 121 | 7 | 32 | 2 |
2022 | 121 | 6 | 33 | 3 |
2023 | 131 | 8 | 91 | 12 |
2024 | 135 | 9 | 94 | 15 |
World Pool in 2024 by country:
Country | Races | Racecourses |
Australia | 35 | 5 |
Germany | 17 | 5 |
Ireland | 24 | 2 |
Saudi Arabia | 7 | 1 |
South Africa | 27 | 3 |
UAE | 8 | 1 |
UK | 111 | 7 |
The final World Pool fixture of the 2024 British & Irish Flat season takes place at Ascot for QIPCO British Champions Day this Saturday.
For all World Pool fixtures, please visit: worldpool.hkjc.com/full-fixture.aspx
The post World Pool contribution to British and Irish racecourses hits £50 million appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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