partnerships
Virgin Bet and Arena Racing Company Extend Partnership
As the largest racecourse operator in the UK, ARC hosts over 570 fixtures each year, with Virgin Bet-sponsored racedays serving as an essential part of the British horse racing calendar. The deal will see Virgin Bet sponsor a number of high-profile fixtures at Doncaster Racecourse.
The partnership will kick off with the historic Virgin Bet November Handicap at Doncaster on 9th November 2024, the exciting conclusion to the turf flat racing calendar in Britain. Additionally, this fixture will incorporate the continuation of Virgin Bet’s ‘Women’s Day’ event, which celebrates the contributions of women in the racing industry.
The sponsorship continues over jumps with the Virgin Bet Great Yorkshire Chase Meeting at Doncaster on Friday 24th and Saturday 25th January 2025, a winter highlight that remains a fan favourite.
Virgin Bet will also sponsor Doncaster’s Grimthorpe Chase Meeting on Saturday 1st and Sunday 2nd of March 2025. The two-day meeting attracts both top jockeys and horses with the feature race on Saturday, the Virgin Bet Grimthorpe Chase, widely regarded as a key trial for The Grand National.
As part of the sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated and available for all at each raceday.
Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.
Racegoers at ARC races will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.
Dominic Vye, Marketing Director, Virgin Bet, said:
“We are delighted to extend our partnership with Arena Racing Company, sponsoring key racedays that represent some of the best British horse racing has to offer. We are excited to continue our commitment to honouring the rich traditions of horse racing and providing unforgettable experiences for fans.
“This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”
David Leyden Dunbar, ARC Director of Partnerships, added:
“The November Handicap, Great Yorkshire and Grimthorpe Chase meetings are highlights of the autumn and winter months at Doncaster, so we are delighted to extend Virgin Bet’s partnership with the Racecourse. Equally, we look forward to working with Virgin Bet to promote their positive initiatives designed to enhance the customer experience over the coming months, such as WalkSafe, which will increase the raceday experience for attendees.”
The post Virgin Bet and Arena Racing Company Extend Partnership appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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