GIANTX announces activation with Samsung

Today, GIANTX, is excited to announce its collaboration with electronics manufacturer Samsung, set to make a mark on the gaming world with a uniquely tasteful collaboration at the first ever EGX Comic Con event in October in London. This activation stands as a testament to the synergy between two brands, driven by their shared commitment to enhancing gamer experiences and shaping the future of interactive entertainment.

Taglined as “ONE TAP”, the campaign encapsulates the spirit of the collaboration – the ease and efficiency of Samsung’s gaming experience delivered through Samsung Gaming Hub*, emphasising that everything a gamer needs is available at their fingertips. Coupled with referencing the term for a perfect shot in gaming – a single, precise move that hits the target.

This dual meaning reinforces the idea that Samsung’s gaming platform offers both precision and ease, making it the ultimate destination for gamers seeking a seamless and high-quality experience.

Samsung Gaming Hub is a game streaming service that has been built into all Samsung gaming TVs and monitors as standard since 2022 . It provides quick and easy access to more than 3,000 top gaming titles from Xbox NVIDIA GeForce NOW and other popular streaming services. It’s all cloud based so there are no downloads, no storage limits, and no console or PC is required – simply stream and play.

Plus there are added features in certain Samsung TV models such as AI Auto Game Mode that recognises the genre of the game you are playing and then adjusts the settings accordingly for the ultimate immersive gaming experience and ultra smooth motion.

The booth will include:

● Multiple Samsung TV and mobile gaming stations

● Sonic themed space

● Play to win activities

● Prizes worth up to £3000

● Red Bull refreshments

The brands will work together to showcase Samsung’s premium product lines across its Odyssey Gaming range of gaming monitors and its innovative Neo QLED TV range that both have Samsung’s Gaming Hub built in, as well as a selection of the newest models across the brand’s mobile and tablet ranges.

Luis Garcia, Commercial Director at GIANTX, expressed his excitement:

“We are delighted to welcome Samsung to the GIANTX family. We look forward to activating together at EGX Comic Con 2024, bringing a unique experience to fans from the UK and beyond, showcasing the latest of Samsung technology to our captive audience of gaming and esports enthusiasts.”

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “We’re really excited to be collaborating with GIANTX to provide thousands of fans at EGX Comic Con and beyond with the multiple benefits of our superior TV range. We know that gaming is a huge passion point for so many of our customers which is why Samsung’s Gaming Hub is made so easily accessible – all you need is a controller and away you go.

“This collaboration with GIANTX will not only showcase the stunning clarity and gaming performance of our TV technology but also the ease in accessing thousands of top game titles without the need for a console.”

The announcement brings Samsung UK into the GIANTX partnership line-up alongside other household names like HSBC UK and EE, with the brands aligning on the values of inspiring through technology while demonstrating commitment to the UK gaming scene. It demonstrates GIANTX’s commitment to delivering unforgettable experiences to an unrivalled global fan base and showcase excellence in associated commercial propositions.