Believe the hype: Match Hype and Abelson Info join forces

Match Hype, the award-winning company that allows operators and affiliates to create short-form video content that captures the thrill of live sports, has struck a breakthrough partnership with leading odds and data provider, Abelson.

Match Hype is revolutionising the way operators and affiliates acquire and retain bettors with its sophisticated video technology that automatically turns raw sports data into thousands of daily videos, translated into 30+ languages, with custom branding.

The videos are directly integrated into the sportsbook/affiliate website/app and can also be shared on social media. For operators, Match Hype has recently launched a Bet Builder Insights in Video product, providing players with a new way to access stats and insights to make informed betting decisions.

The deal with Abelson brings this technology to the data and odds provider’s customers for the first time. Abelson already has a proven track record of delivering odds and data solutions with an unmatched level of accuracy and speed.

The partnership with Abelson comes off the back of a busy few months for Match Hype, which won the iGB Launchpad competition as part of iGB Live in Amsterdam. It then won the SBC First Pitch prize at last month’s SBC Summit in Lisbon.

Radek Psurny, CEO and Co-founder of Match Hype, said: “We have years of experience in dynamic video technology, but we are a new player in the iGaming field. That’s why it’s important for us to have partners with a strong reputation in the industry, such as the amazing team at Abelson.

“Our solution allows operators and affiliates to acquire and retain players at scale through the medium of video and thanks to the state-of-the-art technologies we use, they can do this automatically. This makes Match Hype an absolute game-changer.”

COO of Abelson’s pricing division, Abelson Odds Jeevan Jeyaratnam, added: “We are thrilled to be assisting the SBC Summit First Pitch winners, Match Hype, with market penetration and product development. Radek Psurny and Co-founder Filip Koubek have created a genuinely fantastic engagement product.

“To be able to be among the first to showcase this to our partners is a major coup for Abelson, further strengthening our position as a true market leader.”