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AMOURANTH PARTNERS WITH PLAYFAME FOR LAUNCH

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PlayFame, a brand-new cutting edge entertainment platform dedicated to bringing top-tier free social games to the US, has entered into an exclusive partnership with content creator, cosplay model and streamer Amouranth. Through this collaboration she will stream live-play of the social games, providing her viewers with exclusive content and unique experiences on her channel.

Amouranth, one of the most-watched female streamers worldwide with over 6 million followers on Twitch, was recently recognised as the most-watched streamer on Kick in August 2024.

Her partnership with PlayFame will highlight the platform’s range of online games developed alongside leading providers, while giving her audience exciting opportunities to interact, win, and play together.

Expanding the PlayFame influencer network 

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PlayFame is designed specifically for content creators, giving them a new way to monetize their audience by engaging them in real-time gaming experiences. Influencers can sign up, stream games directly to their followers, and offer exclusive giveaways or personalised rewards. It’s a way to deepen the creator-fan engagement while generating revenue through interactive gameplay.

PlayFame is also expanding its influencer network, collaborating with top US creators to deliver exclusive gaming content. In addition to Amouranth, influencers like NG Slot, Jackpot Beauties, and Slot Hopper will offer their fans unique, interactive experiences on PlayFame, featuring exclusive offers, games and giveaways.

The initial roster includes: 

NG Slot  

  • A Los Angeles-based gaming influencer with a passion for slot machines, Narek Gharibyan showcases his real-life experiences at casinos and during massive poker tournaments in Las Vegas

Jackpot Beauties 

  • A slot enthusiast who creates fun and engaging content on Instagram as she tries her luck on slots around the US

Slot Hopper 

  • A vlogger and slot gaming streamer who focuses on fun and entertainment, both online and on-the-ground. She lives to try to land that massive jackpot live

In the near future, any content creators will be able to sign up for PlayFame and monetise their audience through social gaming. The platform’s unique offering includes Gold Coin packages as well as Sweepstakes Coins.

Gold Coin Packages 

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Gold Coins allow customers to play PlayFame social games and can be purchased in Gold Coin Packages, which then open up several other perks, including:

  • Early access to new games
  • Access to exclusive games
  • Free Sweepstakes entries
  • Access to live chat

Sweepstakes Coins 

The site will also include a free-to-play promotional sweepstakes mechanic, allowing participants to win big with free Sweepstakes Coins. These coins can be obtained for free via several methods but are never available for purchase.

  • Daily login rewards
  • Purchase benefits
  • Social giveaway competitions
  • Refer-a-friend
  • Entry via postal request postcards

PlayFame have said: “We’ve been so excited about launching PlayFame and getting these fantastic social casino games out there, so we knew we had to partner with someone special to really kick things off with a bang. Amouranthperfectly fits that mould, she is such a big personality and has an incredibly engaged audience – we’re looking forward to a fruitful partnership together.

“The range of social casino games available on PlayFame at launch is something we’re really proud of, but we don’t plan on stopping there. We have big ideas and lots of exciting new games in development: we dream of PlayFame being the premier destination for social casino fun in the US, and this is just the very start of our journey on that road.”

Kaitlyn Siragusa (Amouranth), said: “I’ve always loved social casinos, they’re so much fun and a great way to unwind without the pressures of a regular casino. So, when PlayFame got in touch and asked me to be a part of their launch, it was a no brainer.

“I’ve been able to try out some of the games as they’ve been in development, and I’ve been really impressed with how well they run, but more importantly, with how fun they are. I’ve got a bit of a soft spot for ‘Gates of Olympus’ in particular, but all of the games are great. I can’t wait to start streaming them on my channels.”

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PlayFame is just getting started. With plans for continued expansion and new games in development, the platform is set to become the premier destination for online entertainment in the US.

The post AMOURANTH PARTNERS WITH PLAYFAME FOR LAUNCH appeared first on European Gaming Industry News.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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