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Homa Strengthens Hybridcasual Division with Ayush Singh as New VP & General Manager

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Homa, a leading mobile game publisher, is delighted to announce the appointment of industry veteran Ayush Singh as its new VP & General Manager of Hybridcasual. This strategic hire underscores the company’s commitment to expanding its hybridcasual division with seasoned industry leaders and building high-quality, engaging games that drive strong in-app purchase revenue.

Ayush brings over a decade of gaming industry experience. He joins Homa from Zynga, where he spent more than five years, most recently serving as Senior Studio Director of Product, overseeing product for mid-core studios and titles such as the CSR Franchise and Star Wars: Hunters. Previously, he held the role of GM/Head of Product at PokerStars, where he was responsible for leading and scaling up teams for social poker and casino games. Prior to that, he served as Head of Product Management at Electronic Arts’ Slingshot Studio, where he worked with multiple studios across EA’s diverse game portfolio on franchises like Sims, Monopoly, Bejeweled Blitz, Tetris and Heroes of Dragon Age.

At Homa, Ayush will lead the hybridcasual division alongside Dan Adair. He will mainly focus on guiding internal game teams and partner studios to develop engaging, world-class hybridcasual games. He will also contribute to building Homa’s product management culture and game tech platform.

“I’m excited to join Homa and work with such a talented team,” says Ayush. “Homa has an established track record in identifying highly engaging and innovative core loops. I look forward to bringing long-term engagement and monetization depth to Homa’s hybridcasual business model by leveraging my experience across multiple genres”.

Henry Lowenfels, President and CBO at Homa adds, “We’re thrilled about the evolution and growth of our hybridcasual team. With an ambitious plan to build top-grossing games, we’re confident Ayush will play a key role in leading Homa to success.”

More additions to the hybridcasual team

To further support the hybridcasual division, Homa also welcomes Isaac Chan and Ryan Uota as Lead Producers of hybridcasual. Isaac joins after 8 years at Riot Games, most recently serving as Senior Game Producer, having worked on League of Legends: Wild Rift. Ryan brings strong game production experience from Scopely, Activision, Amazon and Jam City, working on games such as Harry Potter: Hogwarts Mystery and WWE Champions.

With a portfolio of over 80 mobile games, Homa is renowned for its success in the hypercasual genre and is now strengthening its hybridcasual division.

The post Homa Strengthens Hybridcasual Division with Ayush Singh as New VP & General Manager appeared first on European Gaming Industry News.

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