partnerships
ComeOn Group and Ada extends their partnership: A next level industry AI innovation

ComeOn Group and Ada extends their partnership: A next level industry AI innovation
ComeOn Group is excited to announce the expansion of its partnership with AI-native customer service leader Ada. Back in 2022, ComeOn partnered with Ada to scale up their customer support capabilities with an initial scripted chatbot solution. Now, the Group is taking a bold step forward by adopting Ada’s AI Agent, which delivers dynamic, intelligent, and contextually aware interactions—far surpassing the capabilities of traditional chatbots.
ComeOn Group is thrilled to announce the extended partnership with automated brand interaction specialists Ada. Back in 2022, ComeOn implemented Ada’s AI powered chatbot solution, to scale up their customer support as well as deliver a personalised, and world-class service to their customer base.
The continuing collaboration with Ada marks yet another cornerstone of the Group’s cutting-edge AI strategy and focuses on blending automation with the personal touch that the Group’s brands are known for. By harnessing personalised data from their back office, ComeOn is committed to making every interaction unique and tailored to meet the individual needs of their customers.
Daniela Vella, Chief Operating Officer at ComeOn Group said: “Our partnership with Ada is not just about technology; it’s about enhancing the customer experience. We are excited to move beyond traditional scripted bots and embrace the potential of generative AI. This will allow us to create even more engaging and personalised experiences for our players. This shift represents a major leap forward in our AI strategy, allowing us to offer even more personalised and dynamic customer interactions, ensuring we remain at the cutting edge of AI advancements. Our commitment is to provide the best possible customer experience, while also enhancing our employees’ experience by equipping them with innovative tools that make their work more efficient and fulfilling.”
Ada is recognised globally as a leader in AI customer service automation, enabling businesses to automatically resolve customer service inquiries at scale—across multiple channels and languages—with minimal effort. Unlike traditional chatbots limited by scripted responses, Ada’s AI Agent effortlessly handles complex issues, delivering intelligent and highly personalised interactions.
“ComeOn’s evolution from using a chatbot to adopting our AI Agent showcases the transformative potential of AI in customer service,” said Anuj Arora, Vice President, Solutions & Strategy at Ada. “By integrating our AI Agent, ComeOn is setting a new standard for intelligent, seamless customer engagement. We are thrilled to continue our partnership and support their vision of innovative customer service.”
As always, ComeOn remains dedicated to scale up their customer experience as well as deliver a personalised, and world-class service to their customer base while delivering entertainment experiences in a safe environment. The company is known to adopt new technology early on into their proprietary platforms, to keep levelling up its industry leading customer experience.
The post ComeOn Group and Ada extends their partnership: A next level industry AI innovation appeared first on European Gaming Industry News.
Casino Association of New Jersey
CANJ Launches “Casinos United Against Hunger” Campaign

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.
“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.
The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.
“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.
In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.
The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.
The post CANJ Launches “Casinos United Against Hunger” Campaign appeared first on Gaming and Gambling Industry in the Americas.
BLAST
Austin to Host Inaugural Global Esports Industry Week in June 2025

The Esports Integrity Commission (ESIC), in partnership with The Esports Radar and strategic event partner BLAST, announced Global Esports Industry Week 2025 (GEIW), a week-long series of executive-level forums, summits and experiential gatherings and socials taking place 18–22 June 2025 in Austin, Texas.
Staged alongside the sold-out BLAST.tv Austin Major Finals (21–22 June), GEIW will convene hundreds of publisher representatives, executives, tournament organisers, team owners, brands, investors, legal specialists, and technology innovators for five days of focused dialogue, deal-making, and industry celebration.
Designed in response to mounting calls for global strategic alignment as the esports sector matures, GEIW offers a purposely neutral environment for stakeholders to tackle shared challenges, set collective priorities, and chart sustainable growth. Anchored at the Downright Austin Hotel, the program blends high-impact content with curated networking and “only-in-Austin” social experiences, ensuring every conversation can translate into actionable collaboration.
Agenda highlights include:
• Esports Leaders & Evening Garden Party (19 June) – a more intimate decision makers only gathering for 120 C-suite leaders in and around the sector, hosted in an off-stage setting with excellent hospitality focused on real conversations and great meetings.
• International Games & Esports Tribunal (IGET) Arbitrators Workshop (19 June) – first-of-its-kind masterclass exploring the revolutionary IGET dispute-resolution framework for video games and esports.
• ESIC Global Esports Summit (20 June) – thought-leadership keynotes and think-tank panels tackling integrity, commercialization and player welfare.
• Premium Networking Experiences (20-21 June) – uniquely local experiences designed to deepen relationships beyond the conference room, including a GEIW Padel Tournament, Texan BBQ Dinners, and more.
Additional activations, partner MOU-signing sessions, and BLAST.tv behind-the-scenes arena tours will run throughout the week.
Stephen Hanna, Chief Executive Officer of Esports Integrity Commission, said: “The global esports ecosystem has reached a tipping point where sustainable growth depends on collective action. Global Esports Industry Week 2025 is our answer to that need—a neutral space where publishers, tournament operators, teams, investors, regulators and technology partners can leave day-to-day business at the door and focus on the bigger picture.
“Over the course of five days, we’ll tackle integrity risks head-on, debate commercial models that reward everyone in the value chain, and map out practical frameworks for player welfare and dispute resolution. By convening the industry’s most influential decision-makers in Austin—alongside the energy of the BLAST.tv Major—we’re setting the stage for agreements and initiatives that will shape esports for the next decade.
“ESIC was founded to safeguard fair play; GEIW extends that mission by championing transparency, accountability and long-term business viability. I look forward to welcoming our global peers to what I believe will become the cornerstone event on the esports business calendar.”
Sam Cooke, CEO & Co-Founder of the Insights Group (owners of The Esports Radar), said: “As co-organiser, The Esports Radar team is thrilled to launch its first event alongside our good friends over at ESIC and BLAST. We couldn’t have hoped for a better city than Austin to host the first GEIW; an accessible, brilliant, proudly weird city for all to enjoy in and around the programmed events, and one with so many major corporations there or close by, alongside a sold-out CS Major no less.
“This’ll be a great few days, with a lot of hands shook and deals done, and if you’re a stakeholder or just interested in the business of esports, and its broader development as an industry, we sincerely hope to see you there!”
James Woollard, Director of Market Development at BLAST, said: “Bringing the BLAST.tv Major together with Global Esports Industry Week will further help position Austin at the global centre of esports and gaming next month. This partnership underscores our commitment to building meaningful, sustainable connections across the global esports ecosystem. We’re proud to play a role in creating an unforgettable week that combines world-class competition with forward-looking industry dialogue, helping shape growth for our industry.”
The post Austin to Host Inaugural Global Esports Industry Week in June 2025 appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives
Continent 8 designed, planned and executed full-service VMware-to-Nutanix migration effort, helping Sportingtech avert 42% increase in virtualisation costs
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with multi-award-winning global betting and gaming provider, Sportingtech. In a strategic collaboration to optimise its virtualisation environment, Sportingtech entrusted Continent 8 to successfully oversee and implement their VMware-to-Nutanix cloud migration initiatives.
In the wake of Broadcom’s acquisition of VMware, Sportingtech encountered an unexpected increase in costs, rising by as much as 42% due to licensing changes. This development significantly impacted the cost structure of their VMware-based virtualised enterprise private cloud architecture. To mitigate against these cost fluctuations, Sportingtech chose Continent 8, a Nutanix Authorised Service Provider and their current cloud infrastructure and cybersecurity services partner, to provide professional and managed services for a VMware-to-Nutanix migration.
Continent 8 executed a comprehensive assessment, prioritisation plan and migration journey of hundreds of virtual appliances. The significant efforts led by Continent 8, in close collaboration with Sportingtech, ensured no disruptions in operations or to users and were completed well within the originally anticipated target date. As a result, Sportingtech now benefits from a more predictable, manageable and cost-efficient virtualisation platform and environment.
Michael Jack, Chief Technology Officer at Sportingtech, said: “We are always looking for ways to enhance the solution we build for our customers and to keep costs down. Working with Continent 8, who constantly push to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”
Justin Cosnett, Chief Product Officer at Continent 8, said: “Continent 8 is able to use its experience with VMware, Nutanix, private and public clouds to provide professional as well as managed services to customers, enabling them to focus on core revenue-generating operations. Being able to demonstrate such a significant saving and ROI will be of interest to many enterprises in today’s market.
“It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”
The post Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives appeared first on European Gaming Industry News.
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