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Kaizen Gaming to participate at SBC Summit

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Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit in Lisbon between September 24th – 26th, to discuss business developments and foster new partnerships.

Attendance at the SBC Summit forms part of a historic year for Kaizen Gaming and Betano. Over the last nine months, Kaizen Gaming has expanded into new territories as part of its 2626 vision, which will see the business operate in 26 regions by 2026.

Football fans worldwide also enjoyed the ‘Orange Summer’ this year as Betano became the first ever gaming brand to simultaneously sponsor top international football tournaments CONMEBOL Copa America™️ 2024 and the UEFA EURO 2024™. The GameTech leader also recently signed a new multi-year sponsorship programme that sees the Betano brand visible at both UEFA Europa and Conference Leagues games starting this season. In addition, the Betano brand has enjoyed an increased presence in the Champions League and Premier League committing to a multi-year deal as a major shirt sponsor with Aston Villa Football Club. This follows on from its sponsorship deals with the “Big Three” in Portugal, Porto FC, SL Benfica & Sporting CP.

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The company goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. Since its inception in January 2021, the affiliate team at Kaizen Gaming has rapidly evolved, focusing on key markets including Brazil, Germany, Portugal, Romania and Greece. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program serves as a crucial driver of acquisitions and revenue for the Stoiximan and Betano brands, with a network of over +1.3k individual affiliates across 17 markets. By consistently delivering tailored, market-specific affiliate campaigns in key verticals like SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. Leveraging a people-centric approach, data-driven decisions, and innovative tools like Income Access, Kaizen continues to set new standards in affiliate partnerships and market engagement.

To learn more about Kaizen Gaming and its affiliate programs, you can visit Stand F330, which will be at the Affiliate Zone on the 25th and 26th September. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

The post Kaizen Gaming to participate at SBC Summit appeared first on European Gaming Industry News.

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Another star lands in the Stellar Fruits galaxy

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ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy

Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.

Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.

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The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.

Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.

This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.

Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.

Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.

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The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.

“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”

ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.

This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.

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The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.

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ELA Games Signs Partnership with Danske Licens Spil to Expand Presence in the Danish Market

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ELA Games, a modern iGaming development studio, announces its strategic partnership with Danske Licens Spil, one of Denmark’s biggest iGaming operators. The collaboration will see ELA Games’ portfolio hosted on the Tivoli Casino platform, increasing the brand’s presence in the Danish market.

The Tivoli Casino platform, established in 2012, is a key figure in the Scandinavian iGaming landscape and constantly improves its content selection with modern and innovative games. As part of the partnership, Tivoli Casino will host some of ELA Games’ engaging and popular titles, such as Lucky Dwarfs and Madshow Circus. These games, due to their creative mechanics, social features, and visually rich design, will help boost Tivoli Casino’s engagement metrics.

ELA Games has obtained a game supplier license in Denmark, which marks the fourth for ELA Games as it continues its expansion across Europe. Currently, the studio holds game supplier licenses with the MGA (Malta Gaming Authority), the Swedish and Romanian gambling authorities, and now the DGA (Danish Gambling Authority).

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Marharyta Yerina, ELA Games’ Managing Director, commented on the new strategic partnership, saying, “Our partnership with Danske Licens Spil enables us to enter the Danish market through the Tivoli Casino brand and highlights our ambitious expansion and sustainable growth. We’re excited to introduce our games to a new target audience, and we hope to create market-specific games that resonate with Danish players to ensure we become a recognisable figure.”

The year 2024 proved to be an extremely successful year for ELA Games, which saw the studio release 15 new games and increase its production output to two games per month. This increase in production saw ELA Games increase its talent by 68%, laying the groundwork for continued success in 2025.

The post ELA Games Signs Partnership with Danske Licens Spil to Expand Presence in the Danish Market appeared first on European Gaming Industry News.

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StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome

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StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome – one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date.

The event will run from November 24 to December 14, featuring the world’s top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports world.

Kicking off on November 24, the early stages of the tournament will take place at Budapest’s MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting.

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From December 11 to 14, the tournament moves to the MVM Dome for the playoffs. With 20,000 seats and cutting-edge production capabilities, the Dome will deliver a stadium-scale experience – featuring record-breaking LED setups, immersive lighting, and arena-wide special effects crafted to elevate the show for every fan on site. Set against the backdrop of Budapest’s iconic pre-Christmas charm, the Major will offer not just world-class esports, but also a chance for fans to experience one of Europe’s most vibrant cities during its most magical season.

“ Hosting another Major is an incredible honor, and we’re determined to make it unforgettable,” said Roman Romantsov, CEO of StarLadder. “Budapest gives us the perfect stage to push the boundaries of what a live CS2 event can look and feel like. From day one to the Grand Finals, we’re building something that fans – both in the arena and watching around the world – will remember. We invite every Counter-Strike fan to be part of this iconic moment with us.”

The post StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome appeared first on European Gaming Industry News.

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