Blask Unveils AI-Powered Customer Profile for iGaming Industry

Blask, an AI-driven market analytics ecosystem, announces the launch of the Customer Profile feature. This cutting-edge tool harnesses the power of artificial intelligence to provide unprecedented insights into iGaming audiences across different countries.

Customer Profile leverages Blask’s advanced AI capabilities to create comprehensive, country-specific profiles of iGaming users. This beta release marks a significant milestone in the company’s mission to revolutionize data-driven decision-making in the online betting and gambling industry.

Key features of Customer Profile:

• Detailed demographic breakdowns: age, income, employment status, and more

• Behavioral insights: motivations, triggers, touchpoints and preferences

• Country-specific data: individual profiles for 34 markets with the goal of covering 100 countries by the end of the year

At the heart of Customer Profile is an innovative approach to data analysis and prediction — Blask AI. The approach combines extensive surveys with advanced AI modeling. We gathered data on user behaviors, preferences, and motivations in various iGaming activities.

The AI model, trained on survey data and industry knowledge through third-party databases, generates nuanced, country-specific profiles. The Blask team validated its accuracy by comparing outputs to original survey results.

This beta release showcases AI-driven analytics in iGaming, offering detailed breakdowns of demographics, motivations, and behavioral triggers. Blask plans to continually refine the tool, with plans to integrate RAG technology for even more precise insights.

Blask is actively seeking feedback from industry professionals to further refine and enhance the Customer Profile feature. This collaborative approach ensures that the tool will continue to evolve to meet the specific needs of the iGaming sector.

“We’re excited to work closely with our partners to validate and improve our approach,” said Max Tesla, CEO of Blask. “Their input is key to helping us create a tool that truly transforms how iGaming companies understand and engage with their audiences.”