PandaScore’s premade esports BetBuilder breaks onto the scene

After a highly successful launch of its dedicated esports BetBuilder, PandaScore’s premade BetBuilder – or Prebuilt markets– is live across its full client base.

PandaScore’s Prebuilt markets give operators the ability to tap into the rich storytelling behaviours that are key to esports engagement, through ready-made BetBuilder wagers in a simpler, sweeter fashion.

Prebuilt markets are available across all three major titles: Counter-Strike, Dota 2 and League of Legends. Additionally, Prebuilt markets will launch with the inclusion of Valorant, and PandaScore’s trailblazing Valorant player props – a hotly sought-after feature as bet volumes on the game continue to grow.

PandaScore’s Prebuilt markets are live with two primary premade options for bettors to choose, both a combination of Match Winner 2-way and player props. On these markets, Antoine Vallespir, PandaScore Product Manager stated “we’re starting with two MVP-focused storylines: a team’s star player popping off and carrying his team to victory, and a star player being shut down, with his team unable to win.”

This combination serves as a key starting point based on extensive user research over the last six months of PandaScore’s BetBuilder product. Esports bettors were combining these two markets to the point where it was almost a compulsory combination.

Along with tailoring Prebuilt markets bets to specific teams and players within teams, operators will be able to create wagers that develop and tell the story of a competition during its lifecycle. Additionally, part of the product’s strength is also that it’s incredibly flexible: PandaScore will be updating and rolling out new combinations based on BetBuilder feedback.

Prebuilt markets are also one of the simplest integrations available to operators. It functions like any other single market: if you know how to integrate a Winner 2-way market, you can integrate our Prebuilt markets.

PandaScore CEO Flavien Guillocheau commented that “tailored, personalised experiences are not the exception, but the expectation in modern entertainment – the same goes for betting. We confirmed the popularity of our BetBuilder, and with it comes freedom of choice but complexity of product. Prebuilt markets allow you to switch from the complex to the simple, to offer operators easy access to a market-leading product and to give all types of esports bettors the most exciting betting opportunities in esports.”