Balkans
Belatra Games enters Serbian market through strategic partnership with MerkurXtip

Belatra Games, the specialist online slots developer, has entered the Serbian market for the first time through a strategic partnership with Serbian sports betting and gaming operator, MerkurXtip.
This collaboration marks a significant milestone in Belatra’s ongoing efforts to broaden its European presence. MerkurXtip is a distinguished member of the German-based Gauselmann Group and has risen to become a key player in both offline and online gaming sectors across Serbia.
Through this partnership, Belatra Games will bring its entire portfolio to the Serbian market, offering players a rich selection of entertainment options. From classic slot games like the ‘Fruit Cocktail’ series to cutting-edge slots featuring a variety of bonuses, to multiple types of roulette (including European and American versions), bingo, and instant-win scratch games, Belatra’s offerings promise to captivate the Serbian gaming community.
Mikhail Voinich, Chief Business Development Officer, commented: “Partnerships are a cornerstone of Belatra’s development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognised for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience. In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way.”
Nenad Aleksić, Head of Online Business at MerkurXtip, followed: “This partnership strengthens Merkurxtip’s position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.”
The post Belatra Games enters Serbian market through strategic partnership with MerkurXtip appeared first on European Gaming Industry News.
Balkans
SYNOT Enters the Bulgarian Market

SYNOT Group has successfully realized its first installation of land-based products in Bulgaria. The popular MAGIC BALL LINK jackpot system has been launched at IMPERIA Gaming Clubs in the city of Plovdiv, with three installations (a total of 12 Eclipse FL-32 machines) at three different locations.
“I would like to thank to IMPERIA Gaming Clubs for the trust and the opportunity to show the best performing products of SYNOT to the player’s audience in Bulgaria. I strongly believe that this is the beginning of a fruitful partnership which will grow in time,” said Stanislav Stanev, International Business Development Director of SYNOT Group.
MAGIC BALL LINK is a progressive jackpot system that has already gained popularity in several markets due to its attractiveness and performance. Bulgarian players can now enjoy eight exciting linked games that combine a entertaining gaming experience with the potential for significant winnings. This installation follows shortly after SYNOT Group recently obtained a license for the Bulgarian market, paving the way for further growth and expansion in the region.
“We are happy to welcome SYNOT slot machines on our floors, and we really believe that SYNOT products will supplement our diverse offering to the players and will become an integral part of all our locations,” said Gavril Chetrafilov, Owner of IMPERIA Gaming Clubs.
The post SYNOT Enters the Bulgarian Market appeared first on European Gaming Industry News.
Balkans
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated

On 27 and 28 May the Serbian capital will once again host Belgrade Future Gaming exhibition. EGT Digital will participate in it along with EGT for another year in a row. Both companies will expect their guests on stand E1.
EGT Digital will reveal its rich gaming world, including the jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 140 casino games on different themes, which have presence in more than 50 markets worldwide. Visitors will also be able to learn more about the newest addition to the provider’s jackpot portfolio: the 4-level multi-denomination Gods & Kings Link. Currently including 2 games: Glorious Alexander and Ape of Luck, it will offer players an exciting experience full of great winnings, attractive bonuses, and a lot of fun.
The company’s iGaming platform X-Nave will also be on display. Featuring 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, it stands out with great flexibility, thanks to which each of the modules can function as part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator will present its vast range of over 13,000 titles from more than 130 popular providers together with numerous functionalities for content customization. The Sport Product will demonstrate its rich sports and esports content across a number of markets globally. The CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, covering a rich diversity of payment methods, will further expand operators’ options to create more personalized and engaging offerings for their clients.
“Participating in Belgrade Future Gaming has always been very rewarding for us and I have every reason to believe that this year’s edition will once again bring us excellent results,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. She added: “We can’t wait to meet with our valued current partners and potential future customers from the region and show them our latest innovations, that can make their business even more successful.”
The post EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated appeared first on European Gaming Industry News.
Balkans
EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025

Belgrade Future Gaming 2025 is just around the corner. EGT will traditionally participate in the event, showcasing a well-curated selection of brand-new and top-performing products, which will be available at stand E1.
The company will showcase its latest series of slot cabinets Supreme, presented by the S 32-32 St and S 32-32 Up models. Powered by the Exciter IV platform, they will captivate visitors’ attention with their 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display. The machines will dive players into the fascinating world of Supreme Selection multigames – Supreme Green Selection, Mega Supreme Fruits Selection, Supreme Red Selection, and Bonus Prize Bonus Buy Supreme Selection, offering a wide diversity of new games and well-known classic titles from EGT’s portfolio.
The guests will also be able to try out the Phoenix cabinets PH 27-27 St and PH 50 V St. These models will be among the highlights at EGT’s stand, standing out with their attractive design and numerous ergonomic features. They will be supplied with the jackpot bestseller Bell Link with its popular mixes Bell Link 1 and 2.
EGT will showcase its ETG solutions. The G R6 C roulette will be on display to provide visitors with an exciting gaming experience with its 6 27-inch HD touchscreen monitors and the option to choose between European and American wheels.
The company’s casino management system Spider will introduce its latest modules, allowing operators to make managing the daily activities in their gaming establishments easy and effective.
EGT Digital will also present its wide range of iGaming solutions. The provider will showcase its rich variety of instant and slot games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, giving operators everything they need to build and grow their online business.
Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, commented: “I am very glad that we will participate in Belgrade Future Gaming once again, as it is among the most important gaming exhibitions not only in Serbia, but also in the region. The event will allow us to showcase our latest products to the key players in the industry, strengthen our current partnerships, and start new collaborations.”
The post EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
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