32Red Launches New Campaign – ‘Play IncREDible’ Featuring Comedian Red Richardson as New Brand Ambassador

32Red have launched their latest creative campaign, ‘Play IncREDible’, featuring the popular comedian Red Richardson, who has recently signed as the brand’s newest ambassador. This exciting partnership marks a new chapter in 32Red’s efforts to explore fresh and engaging ways to connect with its audience as an entertainment brand.

The new campaign, which went live on 1st September, centres around a series of 30, 20 and 10 second films that showcase a variety of incREDible scenarios designed to capture the attention and imagination of viewers. Produced by Armoury, the campaign brings together humour, creativity, and a unique entertainment experience that embodies everything that 32Red represents. It even includes an iconic new soundtrack, Scissor Sisters massive hit Filthy/Gorgeous.

Aligning perfectly with 32Red’s positioning as the home of entertainment, it allows customers to ‘Play IncREDible’ and strengthens their partnership with ITV, featuring exclusive games based on popular shows like ‘I’m a Celeb’, ‘Tipping Point’, and ‘The Cube’.

Launching across the UK, the campaign will be rolled out across a wide range of platforms, including TV, Radio, BVOD, and digital channels, ensuring maximum reach and impact for this fresh new look and feel. Media planning was handled by MI Media.

Rollo Hollins, Director at Armoury Films, expressed enthusiasm about the new direction: “The brief for this campaign was all about pushing boundaries and creating something that resonates with 32Red’s audience on a deeper level. By bringing Red Richardson into the mix as their new ambassador, we added a unique flavour of humour that perfectly complements the bold and unexpected moments we’ve created.”

Adam Gaskell, 32Red’s Head of UK Marketing, added: “We’re thrilled to launch this new campaign featuring Red Richardson as our new brand ambassador. The energy and wit he brings are perfectly aligned with the 32Red brand, and we believe this campaign will set a new standard for how we engage with our customers.”

With Red Richardson now on board as a key face of the brand, this campaign represents a strategic move by 32Red to reinforce its identity and connect with a broader audience through humour and creativity.