partnerships
SOFTSWISS Presents Innovative Lotto Software
SOFTSWISS, a leading international tech expert with over 15 years of experience in iGaming, announces the launch of its Lotto Software.
SOFTSWISS, along with Turfsport, a leading South African software provider recently acquired by the company, presents a brand-new Lotto Software solution. It empowers operators to offer players a wide range of lottery number betting options independent of traditional lottery organisers.
Market Overview
In 2024, the online lottery market is projected to generate over 15.7 billion euro in revenue. Over the next five years, the market is expected to maintain this growth momentum, with a compound annual growth rate (CAGR) of 5.75%, reaching over 20.76 billion euro in 2029.
Software Capacity
The SOFTSWISS Lotto Software provides customisable betting options and high transaction volumes – it can handle up to 80 bets per second and process 3,333 bet results per second. The platform is designed for a global reach, supporting over 300 popular lottery draws worldwide.
The new software integrates smoothly with existing iGaming and retail ecosystems, offering plug-and-play accessibility and seamless external wallet connections. The adoption process requires no additional software installations – only a web browser is needed to access and manage the back office.
Innovative Features
Optimised for both desktop and mobile devices, the SOFTSWISS Lotto Software offers an intuitive and seamless betting experience, enabling players to place custom or ‘quick pick’ bets on current or future draws. The platform also features automated scheduling and result processing, streamlining the entire operation for both operators and players.
By offering a wide range of bet types, including numbers, sum, count, positions, colours, and even/odd betting, as well as jackpot-type draws, the SOFTSWISS Lotto Software provides operators with the flexibility to create engaging and profitable lottery products. It can also be integrated into offline betting shops and is already available in South Africa.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, shares: “We present a product that not only meets the growing demand for diverse and engaging betting options but also equips our clients with an effective tool to grow their businesses. With this new solution, operators can now offer their players a unique, reliable, and enjoyable experience. The SOFTSWISS Lotto Software is a game-changer for the lottery betting industry.”
Security and Independence
The platform’s in-house lottery feed ensures complete independence from third-party sources. This robust system guarantees the accuracy of results and fraud prevention through dual-source validation and advanced web scraping technologies.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Presents Innovative Lotto Software appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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