Betway becomes ‘Official Betting Partner’ of Nottingham Forest

Leading global online sports betting and gaming brand Betway has signed a long-term agreement to become the ‘Official Betting Partner’ of Premier League club Nottingham Forest F.C.

The deal sees the brand add Forest to its impressive roster of football partnerships, which already includes several Premier League clubs and teams further afield in Europe’s top divisions.

Betway, owned by global digital gaming company Super Group, will see their logo feature on the LED advertising boards around the pitch at the City Ground during all Premier League, FA Cup, and Carabao Cup matches. In addition to branding rights, the deal provides a range of exclusive benefits to engage new and existing customers; including tickets, merchandise and ‘play on the pitch’ opportunities.

Super Group CEO, Neal Menashe, commented: 

“We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”

Paul Bell, Chief Operating Officer at Nottingham Forest F.C., added:

“We are delighted to welcome Betway as our ‘Official Betting Partner’. Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”

Betway will also work closely with the club to deliver best-in-class training and initiatives as part of a joint, and ongoing, commitment to safer gambling.

Beyond football, Betway has established a prestigious portfolio of sponsorships in various sports, including tennis, cricket, basketball and ice hockey.