partnerships
Bragg Gaming Onboards Kero Sports Micro Betting Product to Sportsbook Aggregation Suite
Bragg Gaming Group (“Bragg”) has agreed a deal to bring Kero Gaming’s (“Kero”) full suite of sports betting options to its aggregation platform for the first time.
Under the terms of the deal, Kero, a supplier of micro betting data feeds, products and services will integrate its full product suite onto the Bragg HUB content aggregation platform.
The Kero platform combines cutting-edge in-play betting markets, live chat, and live streaming into a one-stop shop for bettors, allowing players to watch games, place bets, and chat seamlessly.
Kero’s micro-betting technology is powered by a proprietary recommendation engine that uses proprietary algorithms to offer personalized and contextually relevant markets to players.
This creates a casino-style sports betting experience, allowing users to bet on a diverse range of markets at any point during a match.
The integration of Kero’s suite of sports betting products onto the Bragg aggregation platform provides a boost to the Bragg HUB with additional sports betting provider partners to be added.
It also forms an important part of Bragg’s long-term strategic goal to become the turnkey solutions provider of choice to the worldwide iGaming and sports betting industry.
The Bragg HUB includes the Bragg Remote Games Server (RGS), which comprises in-house developed games from Bragg’s multiple iGaming studios as well as third-party exclusive games from multiple partner studios under the Powered By Bragg program.
Also included as part of the Bragg HUB is Bragg’s market-leading Fuze™ marketing and promotional toolset, which comprises tools such as automated bonusing, free bets, odds and profit boosts, cash back, tournaments among others on the sportsbook side, as well as a variety of tools for iGaming operators.
Tools available to iGaming operators under the Fuze™ toolset include an AI-powered Game Recommendation System, Flash Jackpots, Game-based leaderboards, tournaments and quests.
Ivica Jovanovski, Head of Aggregation, Bragg Gaming Group commented: “We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time. We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”
Tomash Devenishek, CEO at Kero Gaming, added: “Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering. “Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner”
The post Bragg Gaming Onboards Kero Sports Micro Betting Product to Sportsbook Aggregation Suite appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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