Bally’s demonstrates its global sports betting integrity commitment with IBIA membership

Bally’s Corporation, a major US headquartered gambling and entertainment company, has joined the International Betting Integrity Association (IBIA). The company has access to online sports betting licences in 18 US states and is expanding its footprint globally, launching in the UK earlier this year. Bally’s and its retail and online Bally Bet sportsbook join over 50 companies and 125 leading sports betting brands in IBIA, further cementing IBIA’s position as the leading customer account-based betting integrity monitoring body for private operators globally.

Robeson Reeves, CEO of Bally’s Corporation, said: “We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to provide a safe and secure betting environment for our customers. As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide.”

Khalid Ali, CEO of IBIA, said: “I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major US and growing international gambling company and is another great addition to our rapidly expanding international membership base. It will help us to further broaden the scope of our world leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.