partnerships
Gaming Corps and Softland unite in major distribution deal
Studios’ full suite of games including its innovative Smash4CashTM titles now available to operators connected to powerful content aggregator
Gaming Corps, a publicly listed game studio based in Sweden renowned for developing thrilling casino games, has signed a major distribution deal with content aggregator, Softland.ai, as it continues to scale at pace.
Softland.ai is a cutting-edge platform and content provider backed by a team of industry experts with more than 15 years of experience. Its technology is state of the art while its aggregation offering is one of the biggest in the business.
The deal between Gaming Corps and Softland brings the game studio’s proven, player-favourite games to the provider’s aggregation platform for the first time. This includes titles such as 777 Jackpot Diamond Hold and Win – Deluxe, Bon Bon Bonanza and Samba Soccer.
Operators powered by Softland will also be able to give their players access to Gaming Corp’s hit portfolio of Smash4Cash™ titles. These games, which include Piggy Smash and RAMPAGE! Smash4Cash™, feature the studio’s innovative mechanic and have really hit the mark with players.
It’s aggregation deals such as this that have allowed Gaming Corps to quickly and efficiently expand its geographical reach and deliver its games to some of the biggest operator brands in core regulated markets across the world.
Gaming Crops has found success across global markets but with its games performing particularly well in Latin America, Africa, CIS and Eastern Europe, with Softland having a presence in each of these jurisdictions, too.
Danielle Calafato, CCO at Gaming Corps, welcomed the partnership and said: “We are always looking to increase the distribution of our games and that is exactly what we have done via this agreement with Softland.
“Softland has curated an industry-leading portfolio of games for operators to access and we are thrilled to see our games added to the mix. Our Smash4CashTM games in particular stand out in any game lobby and deliver a new, compelling player experience.
“Operators powered by Softland can now offer these games, and our suite of top-performing slots, to their players for the first time.”
Tsoghik Tamazyan, Head of Partnership Management at Softland, added: “We are immensely proud of the studio we have integrated into our game aggregation platform, and we couldn’t be happier to welcome Gaming Corps to our lineup.
“Our aggregator sets the standard for others to follow when it comes to the variety and quality of games we offer, and Gaming Corps brings both in spades. Its Smash4CashTM titles are especially interesting and we believe they will be a big hit with our partners and their players.”
The post Gaming Corps and Softland unite in major distribution deal appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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