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Square in the Air appoints Ben Cleminson as CEO as part of leadership changes

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Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into Chairman role

Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman.

Cleminson, the first person to join the company back in 2007, has worked alongside Esdaile and the firm’s management team to build Square in the Air into a full-service marketing agency with clients all over the world and a team of more than 50 employees based in London, Manchester and New York.

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As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, becomes Chief Operating Officer, with Robin Hutchison, also formerly a Director, who joined the agency in 2012, appointed as Chief Commercial Officer. The new leadership team will report to Esdaile, who set up Square in the Air in 2006.

Ben Cleminson, CEO of Square in the Air, said: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.

“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.

“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honoured to step up into the CEO role.

“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”

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Bill Esdaile, Founder and Chairman of Square in the Air, said: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.

“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.

“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”

Square in the Air works with operators, suppliers and affiliates across sport, betting and gaming, offering services including digital and traditional PR, social media and influencer management, ambassador and sponsorship activation, design and branding, video and content production, and performance marketing.

The post Square in the Air appoints Ben Cleminson as CEO as part of leadership changes appeared first on European Gaming Industry News.

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Press Releases

Xanada Pitch Contest Closes with $50K Winner, Public Choice Winner, 100+ Startups involved, and Global Founder Momentum

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At this year’s NEXT Summit in Valletta, the Xanada Pitch Contest — one of the most talked-about investment events in the industry — reached its finale.

Organized by Xanada Investments, the contest brought together startups, investors, and business leaders for a high-stakes pitch competition that reflects the fund’s mission: to support bold founders building the future.

The finalists — Sweepium, Jurnii, MoneyPools, BetRaze, and StatsDrone — delivered top-tier performances during a high-stakes pitch battle on May 8 in Valetta. Each had undergone an in-depth selection process and an on-stage rehearsal that resulted in one of the highest-quality showcases the industry has seen, judged by:

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  • Vladimir Malakchi (CEO & Managing Partner at Xanada Investments)
  • Pierre Lindh (Co-founder & Managing Director at NEXT.io)
  • Dmitry Belianin (CEO & Founder at Belianin)
  • Justin Paul Anastasi (CEO at VentureMax)

For many, the contest’s impact extended beyond the stage:

“The Xanada pitch contest provided our start-up with a platform to not only showcase our business to the four judges, but to the whole industry. Our pitch led to a number of concrete opportunities from investors, advisors and potential clients. It was a huge and rare opportunity to stand side by side on the biggest stage with the best of the industry”.

Fraser Dunk, CEO at Jurnii

“The Xanada Pitch Contest did everything we hoped for and more when it comes to getting investor intros. Not only did we get the attention, the interest from investors is stronger than without. Even for investors knowing we were pitching has opened doors. This event will be a pivotal moment in our growth and journey of our company. We are forever grateful to Xanada Investments and Vladimir Malakchi for putting this together to make our lives easier”.

John Wright, CEO & Co-Founder at StatsDrone

“I was really impressed with the great organisation of the event and the kindness of the team. It is important to give start-ups the stage to present their ideas and get feedback, no matter the stage. That’s exactly what we’ve received. I made so many valuable connections at the event and was contacted by interesting people afterwards. I really loved the experience, and I’m looking for more contests from Xanada Investments.”

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Idir Alane, CEO at MoneyPools

The Winners

The Xanada Pitch Contest ended with two standout winners — each recognized for different strengths.

The Grand Winner was selected by a panel of expert judges, who scored each finalist across five key criteria: Idea, Business Model, Team, Market Potential, and Progress & Traction.

Meanwhile, the Public Choice Award was determined by a two-week online vote, drawing over 500 unique submissions from supporters and community members.

Sweepium, a B2B platform and game aggregator aiming to transform the sweepstakes space, took the top spot — earning the $50,000 equity investment and securing a strategic partnership with Xanada Investments.

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Jurnii, a UX-focused agency powered by proprietary AI tools that deliver automated insights and design recommendations, won over the public and claimed the Public Choice Award. As part of the prize, they gained access to exclusive partner offerings from NEXT.io, Lilith PR Agency, 15M Mastery, and AffPapa — support designed to help propel their next stage of growth.

“We built Xanada Investments to be the kind of fund we wished existed when we were founders,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments.

“This contest is just the beginning. We’re actively looking to back exceptional founders across the iGaming space — and provide them with the resources, network, and capital they need to reach their full potential. If you’ve got a product with traction, a strong team, and a scalable vision — we want to hear from you.”

 

Xanada Is Looking for What’s Next

The contest may be over — but opportunities with Xanada Investments are wide open. The fund continues to review early-stage startups for investment and long-term partnership.

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If you’re building or scaling in iGaming, you can still pitch your ventures directly — beyond the contest — by reaching out at [email protected].

Under Xanada’s model, startups get more than just funding — they get active partners, access to a trusted network, and a fast-moving approach to growth.

The post Xanada Pitch Contest Closes with $50K Winner, Public Choice Winner, 100+ Startups involved, and Global Founder Momentum appeared first on European Gaming Industry News.

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Gaming

Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

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Galaxsys is proud to introduce Knife Drop, the latest addition to its expanding portfolio, offering players a unique experience where every knife throw guarantees a win. In the game, players tap to launch knives at rotating targets such as barrels, pizzas, or donuts and receive random winning odds.

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.

Key Features and Highlights:
Guaranteed Wins
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
Bonus Game
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
Auto Bet
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
Lucky Boost
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
Bonus System
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.

The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.

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Press Releases

Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

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Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

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The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.

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