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Square in the Air appoints Ben Cleminson as CEO as part of leadership changes

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Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into Chairman role

Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman.

Cleminson, the first person to join the company back in 2007, has worked alongside Esdaile and the firm’s management team to build Square in the Air into a full-service marketing agency with clients all over the world and a team of more than 50 employees based in London, Manchester and New York.

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As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, becomes Chief Operating Officer, with Robin Hutchison, also formerly a Director, who joined the agency in 2012, appointed as Chief Commercial Officer. The new leadership team will report to Esdaile, who set up Square in the Air in 2006.

Ben Cleminson, CEO of Square in the Air, said: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.

“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.

“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honoured to step up into the CEO role.

“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”

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Bill Esdaile, Founder and Chairman of Square in the Air, said: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.

“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.

“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”

Square in the Air works with operators, suppliers and affiliates across sport, betting and gaming, offering services including digital and traditional PR, social media and influencer management, ambassador and sponsorship activation, design and branding, video and content production, and performance marketing.

The post Square in the Air appoints Ben Cleminson as CEO as part of leadership changes appeared first on European Gaming Industry News.

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Press Releases

Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown

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The boxing world is bracing for one of the most highly anticipated matchups in recent memory as Chris Eubank Jr takes on Conor Benn at Tottenham Hotspur Stadium on Saturday, April 26th. And while punches are being thrown in the ring, Casino Kings is delivering a knockout of its own for punters and sports betting fans.

With the fight just weeks away, Casino Kings is offering 10% cashback up to £500 for all players using the promo code FIGHT – a timely promotion launched to celebrate what’s shaping up to be a blockbuster night of boxing. Whether you’re a seasoned bettor or a casual fan just along for the ride, this is the moment to put your money where your mouth is.

An Offer That Packs a Punch

The rules are simple, the reward is strong. From now until the bell rings on April 26th, Casino Kings players can claim 10% cashback on net losses, up to £500, just by entering FIGHT when they deposit.

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It’s an ideal way to get in on the action – win or lose, Casino Kings has your back.

“The Eubank Jr vs. Conor Benn fight is exactly the kind of clash that gets the whole boxing world talking—and we love every second of it” said Jack, COO of Casino Kings. “At Casino Kings, boxing is in our DNA, and we’re proud to support the sport and its fans every step of the way.”

Chris Eubank Jr vs Conor Benn: A Rivalry Reignited

This fight is steeped in history. More than 30 years ago, Chris Eubank Sr and Nigel Benn went to war in two iconic clashes that defined British boxing in the 90s. Now, the sons are stepping up to write the next chapter.

Chris Eubank Jr, at 35, carries the poise and pedigree of a fighter who’s done it all, with a record of 34 wins (25 by knockout) and 3 losses. On the other side, Conor Benn, 28, arrives with an unbeaten record of 23 wins, including 14 knockouts, and a hunger to prove he belongs at the very top.

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This is not just a headline bout – it’s a generational grudge match, and with the Tottenham Hotspur Stadium set to host, there’s no bigger stage for it.

For those looking to catch every moment, the main event ringwalks are expected later in the evening, with the boxing schedule kicking off at 7pm GMT. Broadcast will be available via Sky Sports Box Office, giving fans the chance to follow every jab, hook and uppercut live.

A Stacked Undercard Worth Betting On

It’s not just Eubank Jr and Benn who will be lighting up the ring. The undercard is loaded with quality, featuring some of the biggest names in British boxing:

• Anthony Yarde vs Lyndon Arthur – a battle of big hitters.

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• Liam Smith vs Aaron McKenna – youth vs experience in a middleweight war.

• Chris Billam-Smith vs Brandon Glanton – cruiserweight power on full display.

• Viddal Riley vs Cheavon Clarke – an exciting clash between rising stars.

Each of these matchups brings its own drama, and savvy punters will find plenty of value across the full boxing schedule.

Why Bet with Casino Kings?

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When it comes to sports betting, Casino Kings doesn’t pull its punches. Known for its slick mobile experience, lightning-fast withdrawals and generous promotions, it’s quickly become a go-to destination for UK betting fans – especially during high-profile sporting moments like this.

From Premier League football to boxing Mega fights, Casino Kings provides a seamless and secure platform to place your bets and back your favourites. With the added bonus of cashback during this promotion, there’s never been a better time to try it out.

More Than Just a Fight: A Betting Moment

There’s no denying the gravity of this showdown. Fans have waited years to see these two warriors collide. From the long-standing family feud to the build-up filled with heated words and personal stakes, the Benn vs Eubank Jr date has all the ingredients of a classic.

And for fans who like to bet, the FIGHT promo from Casino Kings adds an extra layer of excitement.

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So whether you’re cheering for Eubank’s technical prowess or Benn’s ferocious energy, you can do it knowing you’ve got a 10% cashback safety net waiting for you at Casino Kings.

Key Fight Details:

• Event: Chris Eubank Jr vs Conor Benn

• Date: Saturday, April 26, 2025

• Venue: Tottenham Hotspur Stadium, London

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• Start Time: 19:00 BST

• Ringwalks: 22:00 BST

• Streaming: Sky Sports Box Office

Eubank vs Benn Tickets are already in high demand, and the buzz across the boxing news circuit is building by the day.

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The post Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown appeared first on European Gaming Industry News.

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Press Releases

ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

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GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.

ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.

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“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.

With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.

Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.

Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.

The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.

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HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST

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Harrah’s Resort Atlantic City today announced it will host another World Series of Poker® Circuit stop for avid poker fans who are ready to bring their poker skills to the felt. The return of the WSOP Circuit (WSOP-C) to Atlantic City will happen from Thursday, Aug. 14, through Monday, Aug. 25.
The return of the WSOP-C to Harrah’s is notable, as the casino resort hosted the initial stop on the inaugural WSOP-C tour in 2005. The 2025-26 WSOP Circuit stop marks the first time Harrah’s Resort has hosted a stop since 2020. Before then, Harrah’s was a regular stop on the series schedule from 2005-2020.
“We are thrilled to welcome back the prestigious World Series of Poker Circuit to Harrah’s Resort and the unmatched energy, excitement, and talent it brings,” said Gregg Klein, Senior Vice President and General Manager, Harrah’s Resort. “Hosting this iconic event reinforces our commitment to delivering premier gaming experiences and positions us as a top destination for esteemed players and poker fans alike.”
Harrah’s Resort Atlantic City stands out as a premier destination on the WSOP Circuit, offering an unparalleled blend of luxury, entertainment, and culinary excellence. Over the past five years, the resort has renovated all hotel rooms and suites, ensuring guests enjoy modern, stylish accommodations. The resort is also home to vibrant nightlife at The Pool After Dark, a state-of-the-art spa, thrilling gaming promotions, and the most celebrity chef restaurants in Atlantic City, including Gordon Ramsay Steak, Bobby’s Burgers, Chicken Guy!, and Buddy’s Boardwalk Empire.
The highly anticipated regional poker tour will begin in late July, immediately following the conclusion of the 2025 World Series of Poker in Las Vegas. WSOP Circuit schedules are subject to change, and the WSOP reserves the right to make changes to all events related to the WSOP Circuit at any time. The full circuit schedule will be announced at a later date.

The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.

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