Brøndby IF has entered into a three-year partnership with Betano, the premium online sports betting and gaming brand of Kaizen Gaming, one of the biggest GameTech companies in the world. Betano will become the main partner and shirt sponsor for Brøndby IF’s Superliga team starting from the summer of 2025.

Ole Palmå, CEO of Brøndby IF, said: “This is not just a large and important commercial agreement – it is a strategic partnership with an organisation that matches our ambitions. Over the past months, we have had a strong dialogue with Betano about what such a collaboration could look like and our views have been totally aligned. We are therefore very pleased with this agreement and the partnership, which will run until the summer of 2028.

“Betano’s parent company, Kaizen Gaming, is an international player with a documented responsible approach to gaming, an established presence in 19 markets and partnerships with renowned sports clubs and organisations, including Aston Villa, River Plate, and Portugal’s ‘Big Three’, as well as UEFA for the Europa League, the Conference League and the EURO 2024. We are therefore very pleased that this agreement places us on the international stage, where responsibility and professionalism are key values for all parties.”

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Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “We are very excited about this new partnership with Brøndby IF – our first in Denmark, where Betano launched just last year, and in Scandinavia as a whole. Brøndby IF has one of the greatest histories and football cultures in Denmark, it has developed some of the country’s greatest legends and is backed by incredibly passionate fans. We see this partnership as far more than a traditional sponsorship. The club’s ambitions align with those of Kaizen Gaming and Betano, and we want to be a partner that contributes to Brøndby IF’s continued development as one of the leading football clubs in Scandinavia.”

Martin Sahlertz, Sales & Business Development Manager at Brøndby IF, said: “Betano’s approach is very much in line with our vision of what a modern sports partnership should look like – with a strong focus on purposeful, brand-led content and digital engagement. Together, we aim to create activations that not only strengthen both brands but also deliver value to our fans.”

Amusnet has entered into a new partnership with Iziplay, one of the most prominent online gaming platforms in Italy. This collaboration marks another significant step in Amusnet’s long-term commitment to the Italian market and underscores its mission to deliver high-quality gaming content to a growing network of trusted local operators.

With the official launch, Iziplay now features a carefully selected lineup of 52 top-performing games from Amusnet’s portfolio, offering Italian players a compelling mix of classic slots and modern favourites that are fully compliant with local regulations.

The partnership brings some of Amusnet’s most iconic titles to Iziplay’s platform. Players can enjoy the classic charm of Shining Crown – a traditional-looking video slot game with a modern twist. Royal Secrets is a video slot featuring 5 reels and 10 fixed paylines. The majestic slot Extra Crown is filled with thrilling bonus features, providing a fresh twist on a classic theme. For fans of fruit slots, 40 Super Hot delivers a vibrant experience with 8 symbols spread across 5 reels and 40 fixed lines, combining lucky symbols with fruity favourites. Completing the lineup, 100 Super Hot is a classic video slot that offers a mix of lucky symbols and fruit-themed icons.

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“The partnership with Iziplay is an important achievement for us, as it reinforces Amusnet’s commitment to delivering premium content to the Italian market. Iziplay’s strong reputation and reach offer the perfect stage for our diverse portfolio. We are confident that our titles will enrich their offering and deliver an enhanced experience for players across the country,” said Polina Nedyalkova, Director of Amusnet Italy.

Attendees of the initial sessions noted positive anecdotal outcomes.

EPIC Global Solutions announced a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.

As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.

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The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.

EPIC’s VP North America Teresa Fiore noted: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness. It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”

The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.

“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge.”

Attendees noted positive anecdotal outcomes, such as learning ‘the nuances of messaging’ and how to ‘dive deeper to get to the bottom of what messaging could be problematic’ and taking the message of ‘direct experiences to help understand how people are impacted’.

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