partnerships
ComeOn Group launches exclusive innovative Virtual Sports with Highlight Games
Tier 1 operator ComeOn Group announces their partnership with Highlight Games, a video virtuals and Instant Win games supplier which specialises in the creation of innovative, sports-focused betting experiences. This collaboration brings an innovative addition to ComeOn’s sportsbook offerings with the introduction of SOCCERBET – a virtual sports product featuring iconic football leagues such as English Football, LaLiga, Ligue 1, and Serie A. Furthermore, the partnership will soon introduce captivating ATP tennis and MotoGP games, across a wide range of selected markets.
The integration of virtual sports into ComeOn Group’s proprietary sportsbook platform marks another significant enhancement in the entertainment experience available to its customers. The new offerings are designed to deliver an engaging experience, leveraging innovative video technology to bring virtual sports experience to the next stage.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “Our partnership with Highlight Games represents another important step in our mission to provide top-tier entertainment experiences to all of our audiences. The addition of virtual sports to our proprietary platform not only diversifies our portfolio but also underscores our commitment to offering secure, innovative, and engaging gaming and betting experiences to our customers. We have set out to grow our sports business and we are securing our strategy by expanding our portfolio with dynamic and bespoke products so that we can keep on offering the best sportsbook experience for our players while keeping one step ahead of the competition.”
Steven Holmes, Chief Executive Officer at Highlight Games said: “Highlight Games’ exclusive video virtual products which feature genuine archive footage from the world’s greatest sporting leagues bring a new dimension of best-in-class product to ComeOn’s virtual sports offering and I’m delighted to be announcing this new phase of our partnership. Our range of exclusive rights deals with some of the most recognisable brands in sport is Highlight’s USP and it’s great to get more of our exclusive content out to the market with ComeOn Group.”
The extension into virtual sports is part of ComeOn Group’s commitment to providing high-quality, secure, and entertaining gaming experiences. With this expansion, ComeOn continues to cater to the evolving preferences of its audiences, solidifying its position as a dynamic and customer-focused operator in the digital entertainment industry.
The post ComeOn Group launches exclusive innovative Virtual Sports with Highlight Games appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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