Aquisitions/Mergers
GIANTX acquires League of Legends AI coaching start-up, iTero Gaming

- Global gaming and esports brand GIANTX has acquired UK AI Esports Coaching start-up, iTero Gaming in a multi-million deal.
- The new acquisition will offer AI coaching for GIANTX fans and competitive gamers globally across the leading title League of Legends, targeting players looking to improve and elevate their gameplay.
- iTero Gaming Founder, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology.
- This acquisition paves the way for future innovations in AI-driven performance enhancement and strategic development in the global gaming and esports industry
Today, global gaming and esports brand GIANTX (GX) is proud to announce the acquisition of iTero Gaming, a UK start-up specialising in AI coaching solutions for competitive gamers. The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports.
With a focus on the title League of Legends, the multi-million deal represents the company’s ongoing commitment to the global esports community through delivering precise, individualised coaching for gamers looking to enhance their competitive performance. Integrating iTero’s innovative AI technology will also enable GIANTX to provide tailored training and strategic insights to its global fanbase. Founder of iTero Gaming, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology following the acquisition.
The iTero Gaming League of Legends coaching app has amassed nearly a quarter million installs in less than two years, harnessing AI to pinpoint player weaknesses and optimise pre-game setup. Analysing millions of games every patch, their state-of-the-art AI assesses which champions from your pool would excel in team drafts, and suggests enemy bans, optimal runes, and item builds. During matches, it also offers real-time tools such as objective timers to support players striving for a competitive edge in destroying the enemy nexus.
With a shared vision to educate and elevate competitive players globally, the acquisition will harness both companies’ strengths to create an advanced training ecosystem that supports player development at every level. With ambitions to become the leading tool on the market for those looking to improve their gameplay in League of Legends, they are set to revolutionise the competitive gaming landscape, offering resources that cater to the needs of both professional and aspiring competitive gamers.
Proving popular among esports enthusiasts already, the app also aligns perfectly with the interests of esports fans following top-tier teams like GIANTX, looking to improve their gameplay strategies significantly. With access to over 500 account statistics for review, the potential for refining gameplay is endless.
The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports. iTero Gaming’s AI coaching offers a glimpse into the transformative potential of AI across the broader tech landscape, demonstrating how traditional coaching on classic esports titles such as League of Legends can be transformed. This acquisition not only sets a new benchmark for competitive training but also paves the way for future innovations in AI-driven performance enhancement and strategic development in gaming and esports.
Founder of iTero Gaming, Jack J, is a former financial analyst at HSBC who channelled his passion for AI into developing predictive models for esports competition outcomes in his spare time. This endeavour evolved into iTero Gaming, where he began offering decision-making tools for League of Legends players. iTero Gaming launched its app in September 2022, quickly amassing over 10,000 installs, along with glowing 5-star reviews and strong user retention rates. This success validated iTero Gaming’s product-market fit and potential to disrupt the gaming industry with the innovative use of AI.
GIANTX (GX) was formed from the amalgamation of London-based Excel Esports and Malaga-based Giants Esports last year. This strategic merger has consolidated the esports organisation’s position as a dominant force in global esports, with headquarters in London and Malaga, alongside a state-of-the-art performance centre in Berlin. This union has since supported GIANTX’s goals for global expansion, solidifying its status as a leading team across multiple competitive titles, supported by an unparalleled fan base.
Tim Reichert, Co-CEO of GIANTX, said: “We are thrilled to announce our acquisition of iTero Gaming to help elevate player performance to new heights! This marks a pivotal moment in GIANTX’s ongoing commitment to innovation and excellence in esports, empowering players worldwide to achieve their competitive best. We are excited to harness this new technology to optimise our team’s training during practice to unlock the full potential of our pro players and the global gaming community.”
Jose Diaz, Co-CEO of GIANTX, said: “We are excited to welcome AI pioneer Jack J to the GIANTX team. This acquisition represents a significant milestone in advancing AI in the gaming industry. The potential to enhance gameplay and provide tailored insights is enormous, and I can’t wait to see the positive impact it will have on the gaming community”
Jack J, Founder of iTero Gaming emphasises: “I’m excited to be joining the GIANTX team. EXCEL ESPORTS was the first esports team I became a fan of and I’ve followed their journey over the last few years. I believe and have always believed that data and AI have the potential to seriously disrupt the status quo of esports, whether that’s finding undervalued players or identifying strategies outside of the standard meta. I think esports is ready for the future and I’m really looking forward to what comes next working alongside GIANTX.”
The post GIANTX acquires League of Legends AI coaching start-up, iTero Gaming appeared first on European Gaming Industry News.
Aquisitions/Mergers
Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.
TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.
The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.
This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.
Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”
The post Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com appeared first on European Gaming Industry News.
Affiliate Industry
Already Media acquires Live Casino Comparer

Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.
Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.
The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.
Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.
The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.
Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.
Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.
The post Already Media acquires Live Casino Comparer appeared first on European Gaming Industry News.
Aquisitions/Mergers
Sportradar Announces Agreement to Acquire IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
Will Strengthen Company’s Global Offering for Most Bet Upon Sports Including Tennis, Soccer and Basketball
Expected to Accelerate Revenue, Adjusted EBITDA and Free Cash Flow Growth and Will Be Accretive to Adjusted EBITDA Margins
Sportradar Group AG, a leading global sports technology company focused on creating immersive experiences for sports fans and bettors, today announced that it has entered into a definitive agreement with Endeavor Group Holdings, Inc. to acquire IMG ARENA and its global sports betting rights portfolio. IMG ARENA’s portfolio will enhance Sportradar’s content and product offering and further strengthen its strategic position as a leading content provider in the most bet upon global sports, including tennis, soccer and basketball.
Adding these betting rights to its content portfolio increases Sportradar’s depth and breadth in key global sports, expanding the Company’s content distribution and further fueling product development. With its highly scalable technology platform and extensive client network, Sportradar will seamlessly integrate and monetize these rights driving incremental value for clients, partners and shareholders.
Upon closing, the acquisition will provide a number of key benefits:
- Enhances margins: Immediately accretive to Sportradar’s adjusted EBITDA margins, aligning with our disciplined investment approach;
- Accelerates growth: Further accelerates Sportradar’s robust revenue, adjusted EBITDA and cash flow growth;
- Unique structure: Sportradar will not be required to pay any financial consideration; Transaction provides financial consideration totaling $225 million comprised of $125 million paid to Sportradar and up to $100 million cash prepayments made by Endeavor to certain of the sports rightsholders;
- Highly strategic portfolio: Basketball, soccer and tennis account for approximately 70% of the rights which are the top three most bet on global sports, complementing our existing sports portfolio.
This incoming portfolio of global betting rights comprises strategic relationships with over 70 rightsholders covering approximately 39,000 official data events and 30,000 streaming events across 14 global sports on six continents. Prominent global properties include Wimbledon, U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball and PGA Tour. Combined with existing tennis rights, Sportradar will now hold betting rights to three of the four Grand Slams.
The unique structure of this transaction will further strengthen Sportradar’s already robust balance sheet and enhance its significant liquidity position, allowing for continued strategic investments and opportunities for incremental shareholder returns, including an anticipated acceleration on the pace of its existing buyback program.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “Sportradar’s success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network. Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realize the full economic potential of this portfolio. In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”
The transaction is currently expected to close in the fourth quarter of 2025, subject to receipt of regulatory approvals and satisfaction of closing conditions. UBS Swiss Financial Advisors is acting as exclusive financial advisor and Brandl Talos served as transaction counsel to Sportradar.
The post Sportradar Announces Agreement to Acquire IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
-
partnerships3 weeks ago
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Latin America4 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Press Releases4 weeks ago
Booming Games Unveils Easter Classics: A Charming Springtime Slot Full of Fluffy Fun and Festive Wins
-
Balkans3 weeks ago
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal
-
Asia2 weeks ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Africa4 weeks ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Latin America3 weeks ago
SCCG Becomes Sponsor of SFT Combat
-
Cancún2 weeks ago
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN