partnerships
Stakelogic Live’s Chroma Key Studio Expands its European Reach with L&L Europe Deal
L&L Europe Brands, Pub Casino and All British Casino enhance their live casino experience with the integration of Chroma Key Studio blackjack and roulette tables
Stakelogic Live, the award-winning provider of cutting-edge live casino content, is proud to announce that L&L Europe is the newest operator to adopt the studio’s industry-leading Chromakey Studio technology.
This new deal will see L&L Europe brands All British Casino and Pub Casino become the latest big name casinos to utilise Chroma Key Studio. Each brand will introduce two blackjack tables and one roulette table to its live casino lobbies, and these products will launch in the UK and Malta gaming markets.
Since launching in August 2023, Chroma Key Studio has had a significant impact on the live casino experience operator can offer. The state-of-the-art green screen technology allows operators to project their branding onto the table, ensuring an unrivalled, fully customised experience for their players.
Chroma Key Studio broadcasts live from custom-built studios in Malta. The pioneering technology uses provides players at top-tier casinos with a fully immersive live casino experience, ensuring they can feel the anticipation of every card turn or spin of the roulette wheel.
L&L Europe has become a key strategic partner for Stakelogic Live in 2024, with this latest integration building on the new partnership between the companies announced in April 2024. This partnership involves a mutual commitment to innovation and customer satisfaction, with both companies leveraging their respective strengths to enhance the live casino experience.
Paul Ellul, Account Manager at Stakelogic Live, said: Over the last year, Chroma Key Studio has redefined the live casino landscape. It has enabled our partners to provide an unparalleled live experience, and we are delighted to be now able to offer that to customers at two of L&L Europe’s most popular brands.
The UK and Malta, as two of the most important markets, are at the forefront of our focus. Players in both expect the best of the best, and by utilising the Chroma Key Studio, L&L Europe will now be able to provide its players with precisely that, showing our commitment to meeting their high expectations.
Jan Wienk, at L&L Europe, said: Live casino is a major vertical for us, so it is essential we find new and exciting ways to stay ahead of our competitors. Chroma Key Studio provides us with a unique edge, allowing us to customise the experience for our players while also building on our strong pre-existing relationship with Stakelogic Live.
The post Stakelogic Live’s Chroma Key Studio Expands its European Reach with L&L Europe Deal appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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