Gaming Innovation Group Inc. (GiG) has extended its footprint in the UK with the announcement of a long term agreement to power the Betzone brand with its revolutionary iGaming platform, CoreX, and powerful workflow automation tools LogicX and DataX, as GiG continues the execution of its strategic growth plans for the region.

The second UK deal to be announced for GiG in as many weeks, the agreement stands as further evidence of GiG’s ability to attract ambitious new partners looking for sustainable growth in complex regulated markets, leveraging the competitive advantage its suite of leading technology and solutions carries for the localised UK market.

With compliance and responsible gaming (RG) being key parts of the agreement, Betzone will benefit from GiG’s comprehensive compliance innovation. This solution integrates multiple systems to deliver a seamless risk assessment and management tool. By incorporating big data into GiG’s platform and using the advanced LogicX and DataX technologies, the system dynamically adjusts player interactions based on their risk levels. This allows operators to tailor marketing communications and financial checks to individual player profiles, ensuring responsible gaming and compliance with anti-money laundering (AML) regulations. Its effectiveness and adaptability have already been proven to power positive results with an existing partner in another complex regulated market.

Advertisement

Online gaming in the UK continues to offer one of the largest and most established regulated markets around the world, with an estimated revenue of £11 billion (€13 billion).

Andrew Cochrane, Chief Business Officer at GiG, commented, “The partnership with the team at Betzone is another exciting opportunity to showcase our strength at powering growth in regulated markets, with the UK a prominent market for our expansion. The combination of pioneering technology and our commitment to innovation, as perfectly demonstrated with our new and advanced compliance solution, means we are able to deliver a suite of products that provide the most comprehensive and secure springboard for sustained revenue growth. The UK will continue to be a market of considerable opportunity for GiG over the years to come.”

Adam Joseph, Chief Operations Officer at Betzone added: “We are delighted to announce this partnership with GiG. Their proven technology track record, customer centric tools and industry leading compliance and RG solutions make GiG the perfect partner to scale the Betzone brand, supporting our plans for rapid growth and exciting new business opportunities in a sustainable and responsible manner.