partnerships
NAPOLEON SPORTS BECOMES MAIN CORPORATE PARTNER OF ANDERLECHT

Napoleon Sports becomes main corporate partner of RSCA. RSC Anderlecht and Napoleon Sports have signed a partnership for the next four seasons. Napoleon will get a spot on the sleeve of their shirts. Thanks to the partnership, there will be, among other things, investment in the stadium experience for all supporters.
Napoleon shares the love for entertainment with RSC Anderlecht. Passion for attractive sports, fans and their experience is what brings the two together and what they will commit on together. This will include investing in the stadium experience for all supporters on match days. With the partnership, RSCA is strengthening its positioning as a premium entertainment company in the Belgian football landscape.
Napoleon Sports will become one of the club’s main corporate sponsors and will have visibility on the sleeves of the men’s and women’s team shirts from the new season.
Kenneth Bornauw, the CEO Non-Sports at Anderlecht comments: “We are pleased to welcome Napoleon Sports as an important partner for the coming years.”
“Anderlecht is and remains the football brand with the biggest reach in Belgium, and during the talks with Napoleon Sports it became clear that the two partners can strengthen each other and look to the future with ambition.”
Eamonn O’Loughlin, CEO of Napoleon Sports: “We are extremely pleased and honoured to become one of Anderlecht’s main corporate partners for both the men’s and women’s teams. We are proud to support this legendary club and its fantastic supporters for the next four years. Just like Anderlecht, Napoleon stands for entertainment, thrills and unforgettable moments, in an innovative and responsible way. We want to experience those thrills together with all the fans.”
The post NAPOLEON SPORTS BECOMES MAIN CORPORATE PARTNER OF ANDERLECHT appeared first on European Gaming Industry News.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Bragg Launches Big Ticket Bonanza Gamification Tool

Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.
Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.
Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.
The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.
Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.
At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.
Players can access their ticket counts, prize history, via an in-play dedicated display.
The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.
Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.
The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.
Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.
Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.
Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.
Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”
“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”
Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.
Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”
“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”
The post Bragg Launches Big Ticket Bonanza Gamification Tool appeared first on European Gaming Industry News.
Compliance Updates
GRAI Signs Memorandum of Understanding with Belgian Gaming Commission

As part of the process to put in place information sharing agreements with other regulatory bodies, CEO of the Gambling Regulatory Authority of Ireland, Anne Marie Caulfield signed a Memorandum of Understanding with Magali Clavie of the Belgian Gaming Commission.
This agreement establishes a framework for cooperation and sets out the broad principles of collaboration between the Gambling Regulator and the Belgian Gaming Commission. The shared aims of both regulators are to enable closer working relationships which will enhance each organisation’s ability to discharge their respective duties and functions.
The Belgian Commission have given their time generously in the set up phase of the GRAI and their support and advice has been greatly received.
This is the second of a series of MOUs which the GRAI intends to put in place with other Gambling Regulators across the EU in the months ahead.
Anne Marie Caulfield, CEO of the Gambling Regulatory Authority of Ireland, said: “This Memorandum of Understanding with the Belgian Gaming Commission is a significant step in formalising the working relationship between Irish and Belgian gambling regulators. I would like to thank Magali Clavie, Steve Mees, and their colleagues for the support and advice they have given the Gambling Regulatory Authority of Ireland in its formative phase.”
The post GRAI Signs Memorandum of Understanding with Belgian Gaming Commission appeared first on European Gaming Industry News.
-
Balkans4 weeks ago
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia
-
Balkans3 weeks ago
SYNOT Games Signs Strategic Partnership with Star Bet
-
Press Releases4 weeks ago
Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!
-
Giorgia Kasat3 weeks ago
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
-
Press Releases3 weeks ago
PG Soft unleashes Knockout Riches title
-
Compliance Updates2 weeks ago
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
-
Press Releases4 weeks ago
Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths
-
Asia4 weeks ago
IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025