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5-year vision targets 100,000 visitors for ICE and iGB Affiliate

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Clarion Gaming has outlined an ambitious 5-year growth and development plan ahead of the relocation of its sector-leading ICE and iGB Affiliate shows from London to Barcelona in January 2025.

In an update which was issued six months in advance of  the historic relocation to Barcelona, Clarion Gaming Managing Director Stuart Hunter said: “Our relocation to Barcelona provides us with the ability to scale the exhibition at a pace that suits the industry.

“The January 2025 show will comprise 120,000 sqm of space compared to the 100,000 sqm at ICE 2024. Whilst we could have filled 150,000 sqm in our first year in Barcelona we are very conscious of the need for controlled growth. Our strategy is to expand the physical size of the show in parallel with a proportionate uplift in attendance.

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“The targets that we have set and which Barcelona enables us to achieve are to grow the show to 200,000 sqm over the next five-years and the attendance to circa 100,000 which will represent a 45 percent uplift on the record established at the February 2023 edition. These are bold targets which we are focussed on achieving in partnership with the industry and for the betterment of all of our stakeholders.”

He added that the move to Barcelona opened up the opportunity to redraw the floor plan to make it simpler for visitors. He confirmed: “Visitors seeking exhibitors in the casino sector will go to Hall 3, Hall 2 will be the home for online gaming, Hall 5 will accommodate the sports betting and esports community with the iGB Affiliate show housed in the 13,407 sqm capacity Hall 1. This will make the sourcing of sector-specific content even easier which will be of huge benefit to visitors wanting to optimise their attendance at what is their most important business event of the year.”

Stuart Hunter said that Clarion is poised to launch its ICE 2025 travel guide which will talk through the best ways for visitors to attend ICE and secure competitively priced hotel accommodation. He noted: “We have 40,000 hotel nights at the lowest rates possible for the duration of the five-year tenancy which can be accessed via our official accommodation partner network icehotels.bnetwork .com . In terms of travel, flights are well-priced and the venue is a 20-minute metro journey from the airport to Fira de Barcelona Gran Via’s integrated station.

“In a huge show of confidence exhibitors are backing the move with 72% of the 25 biggest exhibitors upsizing their stand presence in 2025. We are being told by the market that exhibitors more so than at any time in the past will be using the global platform provided by ICE/iGB Affiliate to launch new products and innovations to what promises to be the biggest gathering of gambling professionals on record.

The post 5-year vision targets 100,000 visitors for ICE and iGB Affiliate appeared first on European Gaming Industry News.

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BETBY GAMES UNVEILS MAJOR CONTENT UPDATE

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New Games, Modes, and Tournaments Will Further Enhance Esports Experience

[4th July, 2024] BETBY, a premium sports betting supplier, has rolled out a major content update of its Betby Games’ esports feed that promises to elevate the betting experience for its partner network. This update includes the launch of a new game, a new game mode, new leagues and tournaments, and expanded market offerings for existing games.

New eShooting Game: With the introduction of Counter-Strike AI, Betby Games will now feature 9 e-sim game titles. This latest title will provide players with fresh and exhilarating gaming experience, combining cutting-edge graphics, with in-depth market betting options. The game, which is focused on the esports audience and which perfectly complements any esports lineup, has involved the development and training of the bots independently. To further heighten the betting experience, the game includes a very wide selection of betting markets, ranging from round wins and total kills to bomb plants and victory methods. This new game will boost the betting content by approximately 3000 events per month.

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New Game Mode for eSoccer: The introduction of a new game mode in the form of Futsal in its eSoccer content is set to deliver a fast-paced, high-energy version of FIFA, emphasizing skill and agility. This game mode, which will deliver an additional 4000 events per month features the best Brazilian futsal teams, delivering a fast-paced and dynamic user experience based on continuous attacks and frequent goals.

New Tournament for eCricket: In a significant update for cricket aficionados, Betby Games will also be introducing the British, Sri Lankan and Bangladesh Championships for eCricket. These content for these championships will be featured around the clock in a special 5-over mod, with the total number of events amounting to over 7000 per month.

Expanded Markets for FIFA: Recognizing the importance of improving the number and quality of offered markets, the content update has also focused on creating the perfect football model for the FIFA eSoccer product. To further enhance the betting experience, Betby Games has added over 15 new markets for FIFA, ranging from the exact number of goals and correct score to various combo markets. These markets provide players with a broader range of betting options, increasing the excitement and strategic depth of the game.

New eBasketball Tournaments: This major update has also affected Betby Games’ eBasketball offering, which now features regional leagues for Spain, Turkey, France, and several other regions. The 7 new tournaments will see the addition of over 10000 monthly events.

New eTennis Tournaments: Tennis enthusiasts will be delighted with the addition of new eTennis tournaments set at the Roland Garros and Wimbledon venues. These tournaments, which will  allow players to engage themselves with what are considered as two of the sport’s most famous tournaments, will see the addition of around 4000 events per month.

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Kirill Nekrasov, Head of Betby Games, said: “We are continuously striving to innovate and improve our offerings to provide the best possible esports experience for our partners and their players. This major content update reflects our commitment to excellence and our passion for the esports sector. By introducing new games like Counter-Strike AI, expanding FIFA with the Futsal mode and adding new markets, and launching exciting tournaments for eCricket and eBasketball, we aim to enhance the gaming experience for the end players. We believe these additions will not only enrich our esports portfolio but also drive the satisfaction among our partners and elevate the overall engagement of their player base.”

To find out more about Betby, visit: https://betby.com/

The post BETBY GAMES UNVEILS MAJOR CONTENT UPDATE appeared first on European Gaming Industry News.

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Lace-up for the craziest marathon in history with St Louis 1904

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Players are being invited to take part in the most unusual race in history in St. Louis 1904, the latest slot release from Blue Guru Games.

The game is based on the 1904 St. Louis Marathon and the extraordinary stories of chaos, unexpected challenges and peculiar occurrences that unfolded during the race.

Just some of the crazy happenings include:

  • One runner swallowing so much dust he had a stomach haemorrhage
  • One runner succumbing to hunger and eating rotten apples forcing him to collapse
  • One runner being chased a mile off course by a pack of dogs
  • One runner showing up in trousers, a shirt and dress shoes
  • The first athlete to cross the line was later found to have ridden in a car for 11 miles

The team at Blue Guru has paid homage to this unpredictability and insanity in St. Louis 1904 which is packed with bonus features that will keep players pounding the dusty tracks of Missouri in search of victory and potentially big wins.

This includes Instant Money Medal Symbols and a Progressive Multiplier Free Games Bonus. Free Spins are triggered when three or more Scatter symbols land on the reels – in the base game, if two Scatters land a second chance feature can trigger.

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Before the Free Games play out, up to five Reel Modifiers can be selected. This includes more Money Medal symbols, more Wild Collector symbols, More Cars, Rotten Apples and Pack of Dogs, an Instant Multiplier and additional Free Spins.

The Wild Collector symbol then collects all the values from the Money Medal symbols and then all the Wild Collector symbols are collected and added to the Progressive Free Spins Meter. Every fourth Wild Collector retriggers the feature with more Free Games and a higher Multiplier in play.

For those who want to follow the approach of Fred Lorz, the runner who hopped into a car for half the race, there is the option to Buy the Bonus.

Kristian Hassall, Commercial Manager at Blue Guru Games, said: “St. Louis 1904 puts players at the centre of the craziest marathon to have ever been run. As the reels spin and the dust flies into the hot Missouri air, they must avoid the pitfalls the runners experienced back in the day to cross the line first.

“To give them a taste of just how unpredictable the race was, we have packed in plenty of bonus features that caused chaos but still deliver plenty of big win potential. So, lace up and see if you have what it takes to claim victor in St. Louis 1904.”

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The post Lace-up for the craziest marathon in history with St Louis 1904 appeared first on European Gaming Industry News.

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QTech Games teams up with FA CHAI to bolster its premier platform

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QTech Games, the number-one games distributor for Asia and all emerging markets, has launched with noted casino-games supplier FA CHAI in a deal which adds more muscle to its definitive product portfolio, allowing its platform clients to access another multifaceted catalogue.

Renowned for its exceptional game design and forward-thinking tech, FA CHAI also harnesses different mechanics and features, including Extra Bet and Buy features. All of its high-quality content has been GLI-certified, guaranteeing fairness and security, while its gaming suite brings together a varied mix of engaging slots, fishing, arcade and table games.

FA CHAI’s most popular titles and recent releases include: Lucky Fortunes, Chinese New Year, Sugar Bang Bang, Night Market, Zeus, Golden Genie. While these hits are also complemented by immersive 3D fishing games like Star Hunter and Monkey Key Fishing. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and the culturally-varied proclivities of their players.

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FA CHAI is a rising-star studio that has been providing breakout gaming content across Asia for over five years. While, as the fastest-growing distributor in Asia in recent history, the QTech Games platform continues to boast the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, alongside 24/7 local-language support.

QTech Games’ CEO, Philip Doftvik, said: “FA CHAI’s state-of-the-art studio has been delivering a deeper, more engaging experience for players across Asia’s patchwork quilt of gaming preferences, so we were immediately impressed. At QTech Games, we recognise the industry’s need for one partner for all emerging markets, and naturally one of the key components for sustained success is having all the right games and products readily at your disposal.

“Asian operators don’t necessarily care if you have the “traditional” game providers. You need positive differentiation and FA CHAI brings that in spades. After all, if you don’t have the fishing game in China, there’s little chance of becoming successful! And it’s a similar story in other markets – just take the Andar Bahar card game in India, or pachinko in Japan, as instructive examples.

“FA CHAI’s exceptional game design and tech represent an organic addition for our leading distribution model, equipping our operators and their players with a more engaging gaming experience. At the same time, we are delighted to be in a position to offer FA CHAI a gateway to new markets, improved visibility and reach, and plenty of opportunities to grow as a brand.”

The Gaming Team at FA CHAI, added: “We’re delighted to have teamed up with one of the sector’s platform powerhouses. Our games are known for their compelling gameplay, superior graphics and a unique ability to engage players from all walks of life – and we recognise that no-one does diversity and across emerging markets quite like QTech Games!

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“As a result, we are thrilled to add more authentic and original Asian flavour to QTech Games’ deep well of gaming verticals, and we look forward to their platform taking our games to fresh audiences across more growth territories.”

The post QTech Games teams up with FA CHAI to bolster its premier platform appeared first on European Gaming Industry News.

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