partnerships
David Hasselhoff Makes Green Tuesday Moves with PlanetPlay and Ten Square Games to Help Fight Climate Change
Ten Square Games S.A., one of the founding partners of the Make Green Tuesday Moves (MGTM) initiative, is proud to announce that our collaborative action, initiated by PlanetPlay, has attracted the attention of Hollywood icon David Hasselhoff. His involvement will further enhance the campaign, promoting our commitment to sustainability and environmental consciousness.
Join Us on July 2nd!
David ‘The Hoff’ Hasselhoff, known globally for his roles in “Knight Rider” and “Baywatch,” has teamed up with PlanetPlay’s MGTM initiative. His involvement will help inspire gamers worldwide to make a tangible impact in the fight against climate change. On July 2nd, Fishing Clash players will be encouraged to participate in the event and purchase exclusive green items supporting certified sustainability projects through PlanetPlay’s eco-donate platform.
To celebrate this special event, Fishing Clash will introduce a unique fishing challenge themed around David Hasselhoff’s iconic films. Players at lower levels of the game will have the opportunity to catch a special fish inspired by his famous roles. For advanced players, the Fishing Clash team has prepared additional challenges. Catching this high-point fish will unlock a VIP event where players can compete for the highest scores.
Participants in the VIP event will vie for grand prizes, including an exclusive set of vanity items. This exciting competition promises significant rewards for top players and a chance to make a positive impact on the environment. Fishing Clash will offer two exclusive packages for players to choose from – for 5 EUR and 15 EUR, as even the smallest contribution counts.
In addition to David Hasselhoff’s involvement, the MGTM initiative will be prominently featured on the Google Play Store from July 2-15, 2024. This promotion will include an overview of the mission, showcases of Hasselhoff’s video messages, and all participating games, ensuring wide visibility and engagement across all English-speaking territories.
We invite all gamers and environmental enthusiasts to join us in this impactful initiative. By playing Fishing Clash and purchasing exclusive green items, you can contribute to a legacy of sustainability and help combat climate change. Visit the PlanetPlay platform to learn more, purchase the package, and support ecological initiatives.
Ongoing Monthly Events for Sustainability
Since April, on the first Tuesday of each month, Ten Square Games and other participating studios have launched dedicated events and exclusive in-game offers as part of the MGTM movement. These special items, available on the PlanetPlay platform, allow players to support various ecological initiatives simply by continuing to enjoy the games they love. Fishing Clash players can participate in these events and purchase exclusive offers, with all proceeds going towards environmental causes. This July event marks the third MGTM event. The inaugural event, announced on Earth Day (April 23, 2024), featured a week-long challenge where players cleaned the waters of Lake Constance. The second event, held on June 4, 2024, took place at the newly introduced Dubai fishing spot, offering players new challenges and rewards. For more details, read our press release.
Ten Square Games’ Commitment to Sustainability
As a founding partner of MGTM, Ten Square Games has been at the forefront of integrating environmental consciousness into the gaming industry. Our involvement underscores our dedication to using the power of gaming to foster positive environmental change. This year marks the third consecutive year of our cooperation with PlanetPlay, highlighting our ongoing commitment to sustainability.
Andrzej Ilczuk, CEO of Ten Square Games, remarked:
“This collaboration is particularly close to our hearts as it ties directly into the themes of nature and conservation found in our Fishing Clash and Hunting Clash games. As one of the first studios participating in Make Green Tuesday Moves, we firmly believe we can leverage the passion of our players and our creativity to combat climate change. This is a powerful example of how games can go beyond entertainment and foster a positive impact on the environment.”
The post David Hasselhoff Makes Green Tuesday Moves with PlanetPlay and Ten Square Games to Help Fight Climate Change appeared first on European Gaming Industry News.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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