eSports
Sponsorlytix Unveils AI-Powered Esports & Gaming Sponsorship Analytics and Tracking
Sponsorlytix™, an AI-powered big data sponsorship analytics and tracking platform, is set to revolutionize how organizations in the esports and gaming ecosystems measure sponsorships. We proudly announce the official launch of our closed beta on July 1, 2024.
At its core, Sponsorlytix harnesses the power of artificial intelligence (AI), machine learning (ML), and computer vision to provide unparalleled insights, enabling sports clubs, organizations, governing bodies, esports and brands to maximize their sponsorship investments and achieve unprecedented ROI.
Sponsorlytix is poised to disrupt the sponsorship landscape with its state-of-the-art analytics tools, specifically designed for the esports and gaming ecosystem. By leveraging advanced AI, ML, and computer vision technologies, Sponsorlytix helps brands accurately assess the impact of their sponsorships in real time, across various tangible and intangible assets.
Sponsorlytix Products
Sponsorlytix offers two powerful products tailored to the esports and gaming industry:
1. Sponsorship Dashboard: This tool tracks, detects, and measures an esport or gaming organization’s sponsor’s brand value across 10 assets, including esports tournaments, leagues, streaming, social media, traditional news media, naming rights, and more.
2. Tracking Portal: This tool specifically tracks and detects brand logos, placements, and locations across various esports contexts and also tracks gaming analytics and data.
Product Features
Real-Time Data Tracking: Monitor sponsorship performance in real-time, enabling agile decision-making and strategic adjustments.
Esports Big Data: Leverage comprehensive sports tracking, scoring, and real-time data analysis.
Gaming & eSports: Track, detect, and measure performance in eSports tournaments and leagues.
Computer Vision & AI: Hundreds of models and data sources trained and deployed to enhance analytical capabilities..
“Sponsorlytix is poised to transform the way esports organizations from the amateur to professional level approach sports sponsorships,” said Omar Al Raisi, Founder & CEO of Sponsorlytix. “Our platforms, built on the foundations of AI, ML, and computer vision, provide the clarity and precision needed to navigate the complex world of sports sponsorship, empowering sports organizations and brands to make informed decisions and drive significant value from their investments.”
Behind The Scenes Success before Launch
Sponsorlytix partnered with the Bol Open in Croatia and the Women’s Tennis Association (WTA) as a data partner, conducting significant behind-the-scenes work on internal testing of their systems. This collaboration showcased Sponsorlytix’s capabilities on a global stage, with visibility in over 100 countries through major broadcasters including beIN Sports, Eurosport, Azam Sports, HRT, TV Asahi, and more.
Additionally, Sponsorlytix has partnered with African Lyon Football Club in Dar es Salaam, Tanzania, to track and measure the impact of their sponsorships. African Lyon was provided with precise insights into their sponsorship performance, enhancing their ability to attract and retain sponsors.
Moreover, Sponsorlytix has worked with The Sports Journal on several investigative articles, serving as a data provider. This partnership showcased Sponsorlytix’s ability to deliver comprehensive and detailed data, supporting in-depth sports journalism. Collaborating with media publishers and broadcasters remains one of the top priorities for Sponsorlytix.
Funding and AI Model Developments
Sponsorlytix was built mostly by bootstrapping, with only a small pre-seed round funded by family and friends, with additional personal investment from founder Omar Al Raisi. These funds were instrumental in research and development, leading to the creation of proprietary models that set Sponsorlytix apart in the market.
Sponsorlytix is now developing hundreds of new AI models and is in the R&D phase of a groundbreaking model that will revolutionize a particular sport. Details about this exciting development will be revealed soon. Additionally, Sponsorlytix is looking to raise its seed round to further enhance its platform and expand its market presence. This funding will support continued innovation and the scaling of operations to meet the growing demand for sophisticated sports sponsorship analytics.
The post Sponsorlytix Unveils AI-Powered Esports & Gaming Sponsorship Analytics and Tracking appeared first on European Gaming Industry News.
Two of the leading companies in esports data, Bayes Esports and GRID, partner up to support the single largest esports event in history, the Esports World Cup. They are working together to provide comprehensive official data solutions that will help drive match integrity and community engagement worldwide.
Starting on July 2nd, and running for eight weeks, the world’s best esports teams will compete across 21 game titles and 22 tournaments to be crowned the first ever Esports World Cup Club Champion. The unique cross-game format and an unprecedented prize pool of $60 million makes the EWC one of the most exciting events of the season. Bayes Esports and GRID will help bring engaging and immersive fan experiences to the event’s global audience through live data.
Both Bayes Esports and GRID have a long-standing history of advocating for official data in the esports industry. Both companies have a shared vision of building a sustainable infrastructure for esports which can only be done by forging official data partnerships. By uniting together, Bayes Esports and GRID can ensure the reliability, integrity, and innovation for the Esports World Cup.
“The Esports World Cup is unmatched in its ambition and scale in our industry, and their vision for the future is equally impressive. It’s a great pleasure to collaborate with Bayes Esports on this project to help provide integrity services and deliver community access to official data from the event.” says Charles Hanley-Nickolls, Chief Procurement Officer of GRID. “Bayes Esports and GRID both bring unique strengths to the table and this combined offering will be a first in the industry, we’re really excited about the potential of this partnership.”
“Partnering with GRID for the Esports World Cup marks a pivotal moment in our industry, bringing together the two leading data providers. We want to unite our strengths and tackle integrity and gray market issues together. Jointly, the companies can expand on the individual successes of the companies and build an overwhelmingly powerful service portfolio,” says Amir Mirzaee, Co-CEO and Managing Director of Bayes Esports. “We are both committed to delivering unparalleled data experiences built on fair and transparent practices. In doing so, we will fortify the esports industry as a whole.”
The post BAYES ESPORTS JOINS FORCES WITH GRID TO SUPPORT ESPORTS WORLD CUP Partnership appeared first on European Gaming Industry News.
Today, Virtus.pro kick things off at Esports World Cup 2024 — the largest event in esports history.
EWC marks the first championship of this scale. Our club is represented by eight rosters that have already secured their spots, with two more currently competing in qualifying matches for the chance to face the world’s best teams. Virtus.pro have made a significant leap towards multi-gaming, catering to every fan with their preferred title.
For the tournament’s start, Virtus.pro has prepared a video, crafted with respect for the fans and their passion for the club. It features numerous references to the two-decade history of Virtus.pro.
With the main character, a polar bear, viewers will journey from the team’s inception to triumphant victories at global competitions, establishing themselves as one of the leaders in the industry. The video is rich with references to key moments in the club’s history and emotional events that have touched fans’ hearts, including the famous arrow at TI9. From the first frame to the last, this video is a love letter to our fans!
Virtus.pro’s new challenges in Riyadh will begin tomorrow. Cheer for the Bears and become a part of the history we are writing together right now!
The following Virtus.pro line-ups will compete at Esports World Cup 2024 in Riyadh:
Dota 2
Tournament dates: July 4-21, prize pool: $5,000,000
CS2
Tournament dates: July 17-21, prize pool: $1,000,000
Overwatch 2
Tournament dates: July 24-28, prize pool: $1,000,000
Apex Legends
Tournament dates: July 31 – August 4, prize pool: $2,000,000
Street Fighter 6
Tournament dates: August 8-11, prize pool: $1,000,000
StarCraft II
Tournament dates: August 14-18, prize pool: $1,000,000
PUBG
Tournament dates: August 21-25, prize pool: $2,000,000
Rennsport
Tournament dates: August 22-25, prize pool: $500,000
Additionally, two of our teams will soon compete in qualifying matches for EWC: Rainbow Six Siege and Honor of Kings.
The post Virtus.pro present an announcement video for the start of Esports World Cup 2024 appeared first on European Gaming Industry News.
eSports
Honor of Kings Unveils Thrilling Details of Midseason Tournament and Esports World Cup Exclusive Skin at gamescom latam 2024
Honor of Kings, the world’s most-played MOBA, has shared exciting new updates at gamescom latam 2024, the Latin American edition of the world’s largest gaming event.
Alongside revealing new features and skins coming to the popular game, Honor of Kings also unveiled exciting details about the Honor of Kings Invitational Midseason tournament set to take place at the Esports World Cup in Riyadh, Saudi Arabia next month.
The Honor of Kings Invitational Midseason will bring the excitement to esports fans
The Esports World Cup starts at the end of this month in Riyadh, Saudi Arabia, and Honor of Kings will be one of the games featured in the premier esports event in the world. Starting on August 1st, the Honor of Kings Invitational Midseason | Esports World Cup will gather the best 12 teams in the world for exciting matches for the title of champion and a share of the total prize pool of US$ 3 million.
Among the participating teams, two are set to be invited directly into the tournament, one is an all-star line-up of players from the King’s Pro League, the Chinese Honor of Kings pro league, and another representing the Southeast Asia region. As for the other qualifying spots, first slot is for the host country, KSA team and Team Falcons advanced via EWC Saudi Qualifier. One will be determined by a Last Chance Qualifier tournament and the remaining spots will be determined by the top 8 teams at the Invitational Season 2, which is being held in Malaysia. More information on the Invitational Season 2, including all the participating teams, can be found at www.honorofkings.com/esports/s2
Bring a part of the Esports World Cup to your game
During the Honor of Kings Invitational Midseason | Esports World Cup fans will be able to acquire a new exclusive skin for the Hero, Allain, his new skin will be available in the game to celebrate the upcoming Esports World Cup… Watch the action unfold and bring the excitement of the competition to your matches with this new exclusive skin!
Honor of Kings has also been nominated for ‘Mobile Esports Game Of The Year’ at the 2024 Esports Awards – vote here. Download Honor of Kings on the App Store, Google Play, and Samsung Galaxy Store.
For more information on Honor of Kings esports news and updates, be sure to follow the game’s official social channels.
The post Honor of Kings Unveils Thrilling Details of Midseason Tournament and Esports World Cup Exclusive Skin at gamescom latam 2024 appeared first on European Gaming Industry News.
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