Altenar makes Georgia debut with Ambassadoribet partnership

Leading sportsbook enters key region thanks to strategic deal with major operator

Altenar, a leading sportsbook and iGaming software provider, has acquired its first customer in Georgia after securing an agreement to provide its industry-leading sportsbook to online operator, Ambassadoribet.

One of the country’s top players in Georgia’s hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in Batumi and Kachreti.

The group is not only building an impressive portfolio of land-based casinos but branching out into the iGaming landscape with the launch of its online casino, Ambassadoribet.com. The brand will now use Altenar’s omnichannel sportsbook solution both online and at its trio of land-based casinos.

The agreement showcases Altenar’s versatility in working with partners on a global scale, with the partnership representing a significant move for the supplier as it makes its first foray into the region.

Alejandro Cazorla, Sales Manager at Altenar, said: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with Ambassadoribet, a renowned resort and casino group. This collaboration represents a considerable expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.

“With Ambassadoribet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”

Giorgi Svanidze, CEO at Ambassadoribet, said: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”