partnerships
Amusnet Enhances Italian Market Presence with Betsson.it Partnership
Following the recent partnership with StarCasinò, Amusnet, a leading international iGaming provider, is expanding its footprint in Italy through a strategic alliance with another Italian brand under the Betsson Group: Betsson.it. This partnership marks a significant step forward in offering top-notch gaming experiences, further establishing Amusnet as a key player in the Italian market and beyond.
“The collaboration with Betsson.it allows us to introduce our premium game portfolio to a wider audience of players. This strategic alliance enhances our presence in the region and solidifies our reputation as a trusted and preferred partner for operators in Italy, demonstrating our commitment to delivering innovative gaming solutions tailored to local market preferences,” stated Polina Nedyalkova, Director at Amusnet Italy.
“Betsson is constantly seeking new partnerships to demonstrate to its users the dedication to providing first-class gaming experience. This is why we work closely with the most qualified iGaming providers in the industry, who offer an exceptional selection of games and slots in their portfolios. We are proud to include a provider as Amusnet on our platform, that will allow us to introduce incredible new titles to the Italian market,” shared Stefano Tino, Managing Director at Betsson Italy.
The operator’s website offers 100+ games from the company’s portfolio, including Cavemen and Dinosaurs, Extra Crown, European Roulette, Hot Deco, Aztec Forest, Shining Crown, 40 Super Hot, 20 Golden Coins, and 100 Power Hot.
Cavemen and Dinosaurs is one of Amusnet’s newest games. The 5-reel, 20 fixed-lines online video slot features modern graphics, amazing sound effects and captivating gameplay. As the reels spin, a dinosaur may randomly cross the screen and drop an egg, awarding the fortunate player an Instant Win. Flying meteors hit the reels during Free Spins, turning symbols into Wilds and significantly increasing the potential for colossal wins.
Currently, the European Roulette is one of the most popular Amusnet roulette games with an automated wheel. Its user-friendly interface, real-time video capturing and streaming can guarantee that players will feel like they are in a real-life casino where they can play regardless of location.
Extra Crown is among the absolute favourites in Amusnet’s online casino portfolio, an all-time signature game. This 5-reel, 10 fixed lines video slot offers a kingdom full of fruits, bells, and sevens, where fortunes await those bold enough to seize them. The Expanding Wild and Both Ways special features will help players boost their winnings throughout the gameplay.
Another online casino selection top performer in Italy, Aztec Forest, will take players on an adventurous journey in time. The 5-reel, 25 fixed paylines cascade video slot offers storytelling gameplay and epic sound effects with tremendous payouts. And that’s not all – its Free Spins and Buy Bonus special features will make sure players are given a chance to win big.
The post Amusnet Enhances Italian Market Presence with Betsson.it Partnership appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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