partnerships
Time to play: Wiztech and Play’n GO join forces
Wiztech Group, the leading B2B and B2C online casino and sportsbook technology, content and entertainment provider, has put pen to paper on a major deal with Play’n GO to bring the tier one studio’s games to players at its Mexico-facing brand, Winpot.mx.
Winpot.mx has quickly become the go-to destination for online casino and slot players in the thriving Mexican market. This is in part due to its comprehensive portfolio of games from some of the biggest providers, including Play’n GO.
Players at Winpot.mx can now fire up the reels on blockbuster Play’n GO slots such as Tomb of Gold, Moon Princess, Fat Frankies, Book Of Dead and the recently released Temple of Tollan with the studio’s future releases also set to land in the casino’s game lobby.
The deal is hugely beneficial for both parties, helping to further establish Play’n GO as a leading content provider across the Latin American region and especially in Mexico, a market that continues to go from strength to strength.
In addition to its B2C online casino brand, Wiztech Group provides a comprehensive suite of cutting-edge solutions for operators looking to launch premium online casinos and sportsbooks in global markets. This includes turnkey and white label casino and sportsbook solutions, plus a powerful content aggregator.
Tsvetan Dzhurov, Commercial Manager at Wiztech, said: “Play’n GO needs no introduction. It is one of the most in-demand content providers in the industry and we are delighted to have joined forces to bring its full suite of thrilling online slot and casino games to players at Winpot.mx for the first time.
“Mexico is an exciting and thriving market and Winpot has quickly emerged as the home of online slot and casino play thanks to its vast portfolio of quality games. Play’n GO is the perfect addition to our offering and we look forward to seeing player enjoy the big action gameplay its titles provide.”
Michele Stefanelli, Sales Manager Southern Europe & LatAm at Play’n GO, added: “It’s great to team up with our friends at Wiztech Group to bring our suite of games to players at its Winpot casino brand. Mexico is a bustling market where demand for quality slots is high, and our games very much meet this demand.
“We look forward to seeing players at Winpot spin the reels on iconic titles such as Riche Wilde’s Book of Dead and Reactoonz for the first time.”
The post Time to play: Wiztech and Play’n GO join forces appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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