partnerships
Strategic alliance announced between Tabcorp, ARC, RMG & 1/ST CONTENT
A new strategic alliance has been announced between Arena Racing Company (ARC), the British horse and greyhound group, Racecourse Media Group (RMG), the British-based media rights management company, Tabcorp, the Australian wagering and entertainment company, and 1/ST CONTENT – a division of 1/ST, the premier racing company in the Americas.
This new collaboration brings together four content leaders of the horse and greyhound racing world to create a network of rights holders that will distribute content across multiple international markets. The alliance is a win-win for consumers and operators: global and local operators will be able to choose from an array of bespoke 24/7 racing video, data and wagering solutions (including tote and managed trading services) in a “one-stop-shop” cost-effective manner, while wagering customers obtain easier access to additional content and services.
1/ST CONTENT, ARC, RMG and Tabcorp will use their geographic expertise to benefit a host of new global clients. Parties will deliver carefully curated, localised solutions that speak to varied audiences and their respective wagering preferences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.
The parties aim to seamlessly provide a 24/7 schedule that naturally complements any international racing or sporting programme across varied time-zones, providing a worldwide client base with a reliable source of fast-settling betting content for both primetime and off-peak viewing slots.
Aidan Butler, President of 1/ST, said: “1/ST CONTENT is excited to announce this strategic alliance to deliver an all-encompassing one-stop-shop for 24/7 international racing that effortlessly fits into any time-zone, country or region. We look forward to increasing distribution of North and South American and Turkish racing via our partners’ many channels.
“This agreement leverages a broad suite of products and services, and demonstrates how working together will allow us to bring our content to new customers.”
Brendan Parnell, Managing Director of Media and International at ARC, commented: “Customers will be able to enjoy access to a complete service hub which will enable our betting partners to deliver a best-in-breed product to their consumers at any time of the day, every day.
“The strength of our data and wagering technology, coupled with a depth of 24/7 broadcast and video streaming rights, places this newly-created alliance in the vanguard of driving growth and diversified revenues for the horse and greyhound racing sector.”
Paul Carew, Chief Operating Officer at Tabcorp, added: “Tabcorp prides itself on raising the game through innovation of our market leading products and services and this truly international partnership again highlights that collective commitment.
“We’re excited to combine our premium racing content from Australia, New Zealand, South Africa and the United Arab Emirates with the best racing from the United Kingdom and North America to create a service that will deliver a first-class racing experience to a new audience.”
Martin Stevenson, CEO of RMG, said: “This is an excellent illustration of different racing jurisdictions innovating together to create new products and services to grow access and interest in horse racing around the world.”
The post Strategic alliance announced between Tabcorp, ARC, RMG & 1/ST CONTENT appeared first on European Gaming Industry News.
The first milestone in a list of many! Rank UK is officially live with a number of Hacksaw Gaming titles ready for players to experience! With future prospects underway, this new pairing is already looking to be an exceptional one.
Wanted Dead or a Wild, Le Bandit, R.I.P City, Chaos Crew – all Hacksaw staple titles that are known for shaking up user experience and sparking the interest of players globally. These and more are now proudly featured for the next 4 weeks on the homepage of Rank UK’s platforms, showcasing our diverse universe of content!
Rank aims to deliver exciting and entertaining experiences in safe, sustainable and rewarding environments. Their mission aligns perfectly with that of Hacksaw’s. The goal of making waves within the remote gaming community, daring to disrupt and create content that provides a one of a kind experience for the Hacksaw community.
Reflecting on this exciting endeavour, Rank spokesperson stated that “Hacksaw Gaming is launching with an exhilarating array of games, captivating themes, and thrilling gameplay. We’re not just launching slots; we’re unleashing a tidal wave of entertainment that will captivate players in the UK. Get ready to spin and experience the future of gaming like never before.”
Marcus Cordes, CEO of Hacksaw Gaming also shares Rank’s enthusiasm towards this new beginning. “Bringing our star titles to UK players will strengthen our Hacksaw community and continue to shake up the industry! A huge shout out to the dedication shown from both teams on this launch, a true testament to the determination of how we work here at Hacksaw Gaming.”
With whispers of a UK exclusive coming up very soon, you’re not going to want to take your eyes away from this new partnership.
The post Rolling in for Rank! Hacksaw Gaming and Rank UK Join Forces for an Exciting Future appeared first on European Gaming Industry News.
Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.
This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.
Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.
This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.
H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.
Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.
In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.
We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”
Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, announced a strategic partnership designed to revolutionize the casino resort industry. Using Duetto’s Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
“Duetto’s dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often,” said John Lingos-Webb, Senior Director of Global Partnerships, Duetto.
“SHR’s award-winning booking engine now integrates real-time RMS lookups via Duetto’s Rate Engine API. This collaboration with Duetto expands SHR’s existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests,” said Dan Edmonds, VP Casino Strategy & Solutions, SHR Group.
With Duetto’s Open Pricing and dynamic discounting based on customers’ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
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