partnerships
Ronaldinho Spins Live on Betano
Booming Games, a leading slot provider in the gaming industry, is thrilled to announce that for the past two months, its highly anticipated game, Ronaldinho Spins, has been running exclusively at Betano, one of the world’s most prominent sports betting and gaming brands. Betano is the only site in Brazil where players can enjoy this highly entertaining game before its network release in the country.
In November of last year, Booming Games announced its exclusive partnership with Ronaldinho Gaúcho, known as “The Magician” in the world of football for his exceptional skill. Since then, Booming Games’ team has been diligently crafting the first-ever slot game featuring Ronaldinho’s image. After months of development and refinement, Ronaldinho Spins went live, set to captivate players at top-tier operators worldwide. Among the esteemed operators is Kaizen Gaming and its leading and innovative platform, Betano, which has become the brand of choice for most Brazilian punters. Ronaldinho Spins is the first game in the Ronaldinho Games Series. Specifically for Betano, the main sponsor of Copa America, Booming Games has developed a special Copa America version of Ronaldinho Spins, which Betano will be heavily promoting during the tournament.
Players can now immerse themselves in this exceptional product, boasting thrilling graphics, exciting mechanics, and generous bonuses, experiencing the magic of Ronaldinho’s legacy with every spin.
Once again, Booming Games reaffirms its position as a leading game provider in the iGaming industry.
Max Niehusen, Chief Executive Officer at Booming Games, said: “As the CEO of Booming Games, I couldn’t be more thrilled to share the news of our latest milestone: the exclusive release at Betano of our highly anticipated game, Ronaldinho Spins, in partnership with the legendary Ronaldinho Gaúcho. This collaboration embodies the essence of excitement and innovation that defines our brand.”
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are immensely proud to join forces with Kaizen Gaming and to have our game available on Betano, one of the most premium brands in Brazil and across the world. This marks an exciting chapter in our journey, and we look forward to delivering unparalleled entertainment to players worldwide.”
Antonio Lamagna, Head of RNG at Kaizen Gaming, said: “We are beyond excited to be among the first operators to offer this fantastic product to our players. The collaboration between Booming Games and Ronaldinho Gaúcho has brought exceptional gaming experience, and we are thrilled to offer it through our platform. This partnership underscores our commitment to providing our players with top-notch entertainment and further solidifies our position as a leading operator in the industry. We can’t wait for our players to dive into Ronaldinho Spins and experience the excitement firsthand!”
The post Ronaldinho Spins Live on Betano appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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