Industry Awards
Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’
Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.
The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.
Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece) footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”
The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.
Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.
The post Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Industry Awards
Wicked Games joins as sponsor for the 2025 Casino Guru Awards

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.
Industry Awards
Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025

Amusnet has announced that it has been awarded Content Provider of the Year at the prestigious Italian Gaming Awards. The ceremony took place on April 9 as part of the Italian Gaming Expo & Conference (IGE) at the Salone delle Fontane in Rome. This recognition highlights Amusnet’s commitment to delivering top-tier gaming content and maintaining excellence in one of Europe’s most dynamic and competitive markets.
The Italian Gaming Awards celebrate the best in the industry, honouring companies that are shaping the future of gaming in Italy through outstanding products, practices and performance. With over 110 nominees across 21 categories, this year’s event brought together leading operators, suppliers, regulators and public representatives to recognise achievement and leadership across the sector.
“It’s a great honor to be named Content Provider of the Year. This recognition reflects the dedication and passion of our incredible Amusnet Italy team. We remain committed to further strengthening our position in the Italian market by delivering engaging content that enhances the player experience and expanding our strategic partnerships,” said Polina Nedyalkova, Director at Amusnet Italy.
The post Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025

Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
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