CONMEBOL
SPORTRADAR’S ORAKO TO POWER VICCA GROUP’S “NEW” ZAMBA SPORTSBOOK IN COLOMBIA
Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.
Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.
The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.
Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”
Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”
Kaizen Gaming, one of the biggest GameTech companies in the world, becomes the official partner of CONMEBOL, the South American Football Confederation, reaching a significant milestone in firmly establishing the company’s presence in Latin America. The partnership, extending until 2028, spotlights Kaizen Gaming’s commitment to enriching the football experience across the continent.
CONMEBOL Copa America 2024 will take place in stadiums across the U.S.A. from June 20 to July 14, bringing together the finest talents and most passionate fans, who will have the opportunity to place their bets through Betano’s premium platform and experience the tournament on a whole different level.
George Daskalakis, Founder and CEO of Kaizen Gaming, stated, “We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football. This partnership does not only show our passion for the sport and the region but also highlights our dedication to delivering innovation and excellence within the industry. We are eager to elevate the fan experience to new heights, providing unforgettable moments through responsible gaming.”
Alejandro Dominguez, President of CONMEBOL said, “We are thrilled to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL. Their commitment to football and gaming innovation align seamlessly with our vision for the future of the sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent .”
Beyond CONMEBOL Copa America2024,the partnership encompasses various other prestigious competitions under CONMEBOL’s umbrella, including the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women, and CONMEBOL U20 Beach Soccer. This comprehensive agreement proves Kaizen Gaming’s dedication to supporting football at all levels and across diverse demographics.
This announcement comes after the company’s global sponsorship deal with UEFA for EURO 2024, reaffirming Kaizen Gaming`s position as a driving force in the intersection of sports and technology.
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