Press Releases
Press Box PR partners with racing royalty Francesca Cumani
Award-winning co-host of ITV Racing signs with fast-growing London agency
On the eve of Royal Ascot, Press Box PR is delighted to announce that Francesca Cumani, the UK’s leading female racing presenter and one of the faces of ITV Sport, has joined the agency’s talent stable.
Over the next five days, the multi-lingual thoroughbred TV personality will be front and centre of the Flat racing season’s most extensive and glamorous festival coverage.
Francesca is equally well known in Australia as the co-host of the prestigious Melbourne Cup. She has been integral to ITV’s horse racing coverage for the past eight years and is an SJA Broadcast Sports Presenter of the Year winner.
While horse racing is her first love, Francesca is keen to broaden her appeal and sees the Press Box team as the ideal partner to bolster her ambitions in the UK.
Press Box PR, a fast-growing creative and digital PR agency operating in sports, consumer, entertainment, and B2B markets, launched its talent management and publicity division two years ago, with Francesca joining the likes of former Royal butler Grant Harrold and 2023 Apprentice winner Marnie Swindells.
Cumani said: “I have enjoyed a long and productive relationship with my agent James Henderson who is based in Australia for the last 16 years and that will be ongoing but I am keen to explore opportunities closer to home and put the skills I have learnt to use both within the racing world and further afield. I am passionate about the great outdoors, animals, travel, food, fashion and culture.”
Lynn Carratt, Head of Talent at Press Box PR, added: “Our talent offering is unique in that, like the remainder of the agency, the team is made up of former journalists. We approach talent management and publicity from the perspective of maximising commercial value for our talent roster and brand clients by growing and sustaining earned media coverage. We’re delighted to be welcoming Francesca Cumani to the Press Box PR family and looking forward to many exciting plans ahead.”
The talent division is part of Press Box PR’s 40-strong London team, led by founder Alex Donohue, which also includes Jack Mansell (Head of Sport), Jack Watson (PR Week 30 Under 30) and Katie Storey (Head of Consumer).
The post Press Box PR partners with racing royalty Francesca Cumani appeared first on European Gaming Industry News.
Speaking at the 2nd International Conference on Responsible Gambling and Addiction in Quezon City, Mr. Tengco emphasized the need for a whole-of-society approach to curb the ill effects of problem gambling, including financial ruin.
“As regulators, policymakers, industry operators, healthcare professionals, and academicians, we must not only share knowledge but also act as partners in understanding, preventing, and reducing the threats posed by problem gambling,” Chairman Tengco told the conference attendees.
He said the event’s theme, “Empowering Pathways: Problem Gambling and Gaming Prevention, Treatment, and Recovery”, aligns with PAGCOR’s initiatives to promote responsible gaming.
Mr. Tengco reiterated PAGCOR’s commitment to mitigating gambling-related harm through key policies such as the automatic exclusion of minors, students, and active government employees from gaming venues.
He said that PAGCOR also has a Responsible Gaming Program that allows self- or family-initiated player exclusion; regulation of gaming advertisements; and partnerships with rehabilitation centers for affected individuals and families.
“Gaming has inherent social risks, but with the right safeguards and collaboration among all sectors, we can ensure the safety and well-being of our players,” Mr. Tengco said.
The post STRONG PARTNERSHIP NEEDED TO CURB GAMBLING ADDICTION: TENGCO appeared first on European Gaming Industry News.
Yurikov is a Peruvian-American competitor with over a decade of experience in the global fighting game circuit. Competing professionally since 2012, he first rose to prominence in titles like The King of Fighters and Guilty Gear Strive, and has since made a successful transition into Fatal Fury, carrying with him a legacy of consistency, adaptability, and competitive drive.
He has played over 400 matches and his tournament victories span multiple fighting games, including Summer Jam 2023, South Louisiana Major 2023, and Heat Wave 2022 – Northeast Championship 22. Now under the S8UL banner, Yurikov will represent India’s top esports organisation at the Esports World Cup 2025 in Riyadh, as well as other international fighting game tournaments throughout the year.
“From solo queues to the big leagues. Joining S8UL is a whole new chapter. I’ve always moved with purpose- now it’s time to do it with a team that shares the vision. Let’s make history,” stated Marcoantonio “Yurikov” Malpica.
S8UL’s move into Fatal Fury follows a series of high-impact signings across multiple titles including Apex Legends, Call of Duty (COD) Warzone, Chess, EAFC25, Mobile Legends: Bang Bang (MLBB), Starcraft II and Tekken 8. While S8UL is already known for dominating the mobile esports and content space, this entry into Fatal Fury represents yet another step in its ambition to build a truly global, multi-genre esports legacy.
“Esports is evolving rapidly, and staying ahead means not just following trends, but setting them. At S8UL, we’ve always believed in backing talent that can lead across eras, not just tournaments.” said Animesh Agarwal, aka 8Bit Thug, Co-founder and CEO of S8UL. “Been watching Yurikov cook for a while — always knew he was built different. Welcome to the family, hermano.”
EWC 2025 will witness 16 of the world’s best Fatal Fury players battle it out for a share of the massive $1 million (approx. INR 8.5 crore) prize pool from July 10 to 12 in Riyadh, Saudi Arabia.
With this announcement, S8UL has now unveiled rosters across all eight titles that they will be competing in at EWC 2025. The lineups are as follows:
Apex Legends: Rick Wirth (Sharky), Benjamin Spaseski (Jesko) and Tom Canty (Legacy)
Call of Duty: Warzone: Colin Bowers-Wilson (Trikempathy), Braxton Trice (Braxtvn), and Ryder Skarzinski (Ryda)
Chess: Nihal Sarin and Aravindh Chithambaram
Fatal Fury: Marcoantonio Malpica (Yurikov)
Mobile Legends Bang Bang: Michael Cosgun (MobaZane), Ian Hohl (FwydChickn), Jang Seong-hun (Hoon), Ziameth-Jei Caluya (ZIA), Vo Trung (Shark), and Carlos Ortega Vega (Bestplayer1)
Starcraft II: Pyung Jae Koh (GuMiho)
Tekken 8: Arja Gamoori (Sephiblack) and Nino Schwarz (Nino)
The post S8UL steps into the Fatal Fury arena with the signing of fighting games veteran Yurikov appeared first on European Gaming Industry News.
The SBC Summit Americas 2025 proved to be a landmark event for the gaming industry, bringing together professionals, stakeholders, and innovators from across the region. Below are the key highlights from Atlaslive’s participation at the summit:
- Innovative Product Launches. Atlaslive unveiled several groundbreaking products designed to enhance user engagement and streamline gaming operations. These innovations sparked significant interest, showcasing the company’s commitment to leading the charge in gaming technology.
- Industry-Focused Discussions. Leading figures from the gaming industry participated in panel discussions and workshops, addressing topics ranging from regulatory changes to emerging technologies. Atlaslive was proud to contribute to these conversations, emphasizing the importance of collaboration and adaptation in a rapidly evolving landscape.
- Networking Opportunities. The event facilitated meaningful connections among industry professionals. Atlaslive’s team engaged with potential partners, influencers, and clients, fostering relationships that will drive future collaborations and initiatives within the gaming sector.
- Engaging Demos. Attendees had the opportunity to experience live demonstrations of Atlaslive’s latest technologies at their stand. Feedback from visitors highlighted the intuitive design and potential impact of these solutions on the gaming experience.
Overall, the sentiment at SBC Summit Americas was one of optimism and growth. Many participants expressed excitement about upcoming trends and the potential for innovative collaboration to elevate the gaming landscape.
In conclusion, SBC Summit Americas 2025 was a resounding success for Atlaslive, reaffirming its position as a leader in gaming innovation. The company looks forward to building upon the relationships established during the summit and continuing to play a pivotal role in the industry’s ongoing evolution.
The post SBC Summit Americas 2025: Atlaslive’s Highlights and Industry Insights appeared first on Gaming and Gambling Industry in the Americas.
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