Press Releases
Optimove Insights Releases Euro 2024 Wagering Intentions Report, Provides Essential Guidance for Sports Betting Sites
Report offers in-depth analysis of European bettors’ wagering intentions and communication preferences, providing valuable insights to help sports betting sites optimize their offerings
Optimove Insights, the analytical and research arm of Optimove, today announced the release of its comprehensive report, “Optimove Insights: Wagering Intentions for Euro 2024.” This report provides an in-depth analysis of European bettors’ wagering intentions and communication preferences, offering valuable insights to guide sports betting sites in optimizing their offerings, enhancing player experiences, and fostering player loyalty while promoting responsible gambling practices. Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators.
Key Highlights from the Report:
- High Engagement Levels: The report reveals significant engagement among bettors, with 58% placing bets on one or more games weekly and 29% betting several times per week. Additionally, 76% of participants bet at least once a month, indicating consistent interaction with sports betting platforms.
- Diverse Betting Preferences: Over/under bets are the most popular, favored by 46% of respondents, followed by prop bets at 39% and parlays at 35%. Bettors also show varied interest across different game types, with 46% betting on National Cup Games, 48% on national team tournaments or friendlies, 54% on national league season games, and 57% on Champions League or European tournaments.
- Respondents will bet on Euro football whether or not their team is in the hunt. Eighty-four percent (84%) will still bet on games without their national team.
- Future Betting Intentions: Looking ahead, 81% of respondents indicated a strong intention to continue betting, with over/under bets remaining the top choice at 41%, closely followed by moneyline bets at 40% and prop bets at 19%.
- Real-Time Interaction: A notable 83% of bettors engaged in live betting during games, highlighting the opportunity for betting platforms to interact with users in real-time and enhance their overall experience through timely updates and in-game betting options.
- Influence Factors: The top factors influencing betting decisions were player performance (52%), betting promotions (47%), and expert analysis or predictions (47%). This indicates that both intrinsic factors, like player stats, and extrinsic incentives, such as promotions, play crucial roles in decision-making.
- Marketing Fatigue: Marketing fatigue has been a persistent issue for general consumers, it is much less of an issue with Euro 2024 bettors. However, Euro respondents said the number one reason they stop using a site/app is too many or irrelevant marketing messages.
Recommendations for Sports Gaming Sites: The report emphasizes the critical role of a strong data foundation and clean testing frameworks to fully extract the value of AI in marketing. Key strategies include integrating a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH), which can significantly enhance the effectiveness of marketing efforts by delivering real-time, relevant, and timely messages to players. Best practices to optimize player marketing include:
- Comprehensive player insights through CDP-MMH integration.
- Automated personalization of game recommendations and bet types.
- Real-time event triggers enhance engagement.
- Consistent cross-channel messaging.
- Segmented targeting based on betting history and preferences.
- Behavior-based automation workflows.
- Personalized promotions and optimal message delivery timing.
- A/B testing and continuous optimization.
- Integration of responsible gambling resources.
- Transparent communication and ease of use across platforms.
- Identification of high-value players and potential addiction risks.
According to Pini Yakuel, CEO of Optimove, “The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players.”
The post Optimove Insights Releases Euro 2024 Wagering Intentions Report, Provides Essential Guidance for Sports Betting Sites appeared first on European Gaming Industry News.
Press Releases
Evolution launches Balloon Race, colourful, latest-generation online slot with live bonus round
Evolution today announced the launch of Balloon Race, its latest-generation online slot game that brings together traditional, much-loved slot features with the excitement of a live game-show-style bonus round featuring a ball drawing machine.
Balloon Race, in which players soar high and accumulate multipliers in Qualification and Top-Up phases, follows on from the likes of Evolution’s hugely successful Crazy Coin Flip and Crazy Pachinko slot games with live bonus rounds.
Balloon Race stands out from other live slots with the exciting inclusion of Expanding Wilds that boost players’ chances of forming a qualifying combination. Its vivid graphics and the exciting race element add to the suspense, making every spin an unforgettable adventure.
Players must first qualify for the live Balloon Race bonus game by collecting three scatter symbols in the Qualification slot. In the Top-Up phase, players can ramp up their chances of multiplied winnings through an engaging ballon-rising and popping action. Afterwards, additional random multipliers are unleased to boost the potential reward. Next, players enter the live Balloon Race bonus round, which offers a seamless blend of live action and exciting balloon racing in the sky. In this final phase, a game host oversees a ball-drawing machine that releases coloured balls. These balls propel players’ correspondingly coloured balloons upwards towards the finish line.
Todd Haushalter, Chief Product Officer at Evolution commented: “When our team created Balloon Race, the aim was very much to appeal to traditional slot players. At the same time, drawing on our Group brands’ expertise across live casino, live game shows and online slots, we also wanted to make Balloon Race very different—both visually and in terms of the player experience.”
Haushalter added: “Balloon Race achieves everything we set out to do and more. But what stands out for me is how colourful, simple and fun-to-play Balloon Race is. It’s an uplifting game in so many ways—not least because it offers players engaging entertainment with the potential to win accumulated multipliers!”
The post Evolution launches Balloon Race, colourful, latest-generation online slot with live bonus round appeared first on European Gaming Industry News.
Celebrating the successful collaboration between BetConstruct and Evolution.
A grand celebration was held in Tbilisi, Georgia on June 26th to mark the launch of FTN Crazy Time, a custom version of Evolution’s Crazy Time game, which triumphed at last year’s B.F.T.H. Arena Awards.
Players can now experience a new thrilling variation of the beloved Crazy Time game featuring a range of exciting visuals and gameplay opportunities. Elevating entertainment with an innovative twist on classic gameplay, the new FTN Crazy Time combines the excitement of a money-wheel concept with a live online game show.
BetConstruct and Evolution continue to strengthen their partnership, with the launch of FTN Crazy Time marking another significant milestone in their collaborative journey. The FTN game show is exceptionally well-suited for operators who are eager to stay at the forefront of industry developments, offering players fresh and innovative gaming experiences.
The post BetConstruct and Evolution Unveil New Dedicated Game Show – FTN Crazy Time appeared first on European Gaming Industry News.
Canada
Call for a National Strategy to Address Gambling-Related Harms in Wake of Sports Betting Boom
Recent gambling policy changes in Canada have led to increased opportunities to legally bet on sports and gamble online, 24 hours a day, seven days a week. Released today, Gambling Availability and Advertising in Canada: A Call to Action looks at the impacts of legal gambling in Canada since the approval of the Safe and Regulated Sports Betting Act in 2021. The report recommends developing a pan-Canadian strategy to address gambling-related harms. This is a new report by Greo Evidence Insights (Greo) and the Canadian Centre on Substance Use and Addiction (CCSA).
This call to action is in response to the significant increase in gambling advertising on billboards, social media, at commercial breaks during sports broadcasts and during sporting events. Increased gambling availability and advertising are expected to contribute to increased gambling in Canada, thereby posing a significant risk of harms among the general population, particularly for youth, young adults and other vulnerable populations.
The report also describes how the increased availability of gambling and in gambling advertising are of great concern because:
- The types of gambling being made available and promoted (single-event sports betting and live or in-play betting) are associated with a greater risk of harm. For example, single-event sports betting increases gambling intensity and gives an illusion of control over the outcome as people believe their knowledge of the game gives them a competitive edge.
- The volume of gambling advertisements repeatedly pairing sports with betting normalizes gambling, leading people to think of betting as an integral part of being a sports fan.
- Increased availability of gambling and in gambling advertising are happening at a time when many people in Canada are more vulnerable to problematic gambling and gambling-related harms because of the lingering health impacts of COVID-19 and a rise in the cost of living.
“Over the last few years, we have witnessed some of the most significant changes in gambling policy since the 1970s,” explained Dr. Matthew Young, Chief Research Officer at Greo, Senior Research Associate at the CCSA and Adjunct Professor at Carleton University. “We have seen a massive increase in gambling advertising and opportunities to gamble. We can no longer watch sports with our kids or go online without being subjected to an overwhelming amount of gambling advertising. Canada is at a critical moment in how it manages gambling. A national strategy or framework — similar to what we have for alcohol, tobacco and cannabis — is critical to manage the expected increased in gambling harm, especially among youth and other vulnerable people.”
The report recommends developing a national strategy that will:
- Develop national standards governing the promotion and availability of gambling;
- Manage conflicts of interest among gambling stakeholders;
- Address inadequate funding for gambling harm prevention and reduction initiatives and research;
- Monitor systematic changes in gambling-related harm, including any assessments of the social and economic costs of gambling; and
- Increase awareness of gambling-related harms among health and social service professionals and the public.
“Increased gambling among people living in Canada will undoubtebly result in increased harms and therefore increased societal costs. These include healthcare costs, criminal-justice costs, child welfare costs, increased unemployment and lost productivity costs because of gambling-related suicide,” says Dr. Pam Kent, Director of Research and Emerging Trends at CCSA. “We need to think about our approach and ensure that it considers not only short-term government revenue and economic activity but also the longer-term societal costs. That’s why we need a national strategy.”
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