partnerships
Just Slots chooses Future Anthem as AI growth engine to fuel game development
Recently launched games studio Just Slots to benefit from Amplifier AI’s Optimise module to drive future expansion of games portfolio via Tequity integration
Future Anthem, the pioneering AI and data science powerhouse, has partnered with Just Slots to provide Amplifier AI’s Optimise module through Tequity’s industry-leading remote gaming server (RGS).
Optimise, a key module in Anthem’s flagship product Amplifier AI, will enable Just Slots, a growth-focused casino game developer and provider, to make data-driven decisions regarding game development to build out its portfolio and establish itself as a leading brand in online gaming.
Optimise has been recently enhanced with major updates, and the module is now capable of processing billions of bets and creating AI-driven player clusters to provide a comprehensive understanding of how different players engage with casino games.
As a result, Just Slots will benefit directly from Optimise’s game launch and performance measurement, with data feeding back into the game development process, thus empowering the provider to build games that deliver memorable experiences to the player.
Just Slots has ambitious expansion plans in the coming years and has outlined how important Amplifier AI’s scalable features will be to them, delivering crucial measurability that will allow the provider to focus on enhancing its portfolio of best-in-class products.
Amplifier AI’s Optimise module will be made available to Just Slots via Tequity’s RGS after the leading vendor partnered with Future Anthem in January to offer the personalisation tools to its network of studios.
Future Anthem Chief Commercial Officer, Ian Tibot said: “As part of our collaboration with Tequity, Just Slots is the latest provider to benefit from our leading technology that helps to analyse and personalise every step of the player journey.
“We are delighted to begin working with such an ambitious developer. We have no doubt that Optimise will provide invaluable insight that allows Just Slots to focus on creating brilliant games.”
Just Slots Chief Commercial Officer, Christine Parkhill said: “Despite data being underutilised in the gaming industry, Just Slots is proud to champion an innovative approach to commercial campaign targeting and product development.
“Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”
Tequity Chief Executive Officer and Chief Technology Officer, Krzysztof Opałka said: “Partnering with Future Anthem has given many of Tequity’s valued customers access to industry-leading AI personalisation solutions through our first-class remote gaming server.
“Just Slots is the latest provider to entrust Future Anthem with delivering unrivalled machine-learning capabilities as they look to optimise and streamline the game development process.”
The post Just Slots chooses Future Anthem as AI growth engine to fuel game development appeared first on European Gaming Industry News.
Following the success of its installation at Winpot Puebla, Zitro strengthens its partnership with the Mexican operator by launching its innovative line of CONCEPT cabinets at Winpot Boca del Río.
CONCEPT arrives with Zitro’s perfect game combo: Legendary Sword and King Fu Frog. Thanks to their high-quality graphics and innovative mechanics, both titles are designed to deliver an unparalleled gaming experience. The machines feature the Magic Lighting system, which synchronizes lights and sounds with the game, in addition to their modern Screen Deck, providing greater comfort and functionality for players and the operations team, among many other features that make it a worldwide success.
Anuar Haua, Operations Director of Winpot, commented: “After our success with the CONCEPT cabinets in our Puebla venue, it was natural to bring this experience to the Boca del Río public. The response from our players has been incredible, and with this new installation, we reaffirm our commitment to offering the best of the market, hand in hand with Zitro.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We are proud to see how CONCEPT continues to gain ground in Mexico, now also at Winpot Boca del Río. This collaboration reflects the mutual commitment we share with Winpot to elevate the player experience through technology, design, and innovation.”
The post ZITRO’S PERFECT GAME COMBO NOW AT WINPOT BOCA DEL RÍO appeared first on Gaming and Gambling Industry in the Americas.
LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.
Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.
This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.
The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.
With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.
The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on European Gaming Industry News.
Game On
PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund
PlayVS, the leading amateur esports platform, announced the launch of a new pilot program Game On: an NHL/NHLPA Scholastic Gaming Initiative, designed to inspire the next generation of hockey fans through competitive esports and skill-building activities in three key NHL Club markets–home to the New Jersey Devils, Los Angeles Kings, and Detroit Red Wings as well as in a national, virtual EA SPORTS NHL 25 tournament.
The initiative, funded by the NHL/NHLPA Industry Growth Fund (IGF), is designed to promote access, inclusion, and connection through gaming, while giving young players the chance to engage with their local NHL teams in exciting, interactive ways.
As part of the pilot, players between 13-21 years old will not only be able to participate in the competition, but will also engage in positive, structured gameplay that promotes leadership, teamwork, and critical thinking skills that are crucial both on and off the virtual rink. The program’s focus on healthy competition, social connection, and digital literacy is aimed at helping players build essential life skills while fostering a sense of community through gaming.
High schools will also take part in club-specific activations throughout the Spring season, including in-person events and student engagement experiences with the NHL franchises. The first activation took place on March 20 with the New Jersey Devils as part of the team’s Devils Gaming Group Theme Night, where 40 students and coaches were hosted at the Devils Gaming Group Lounge at Prudential Center to play EA SPORTS NHL 25 including special guest appearances by New Jersey Devils Executives, Devils Alumni and Mascot NJ Devil.
To cap off the season, PlayVS will host a virtual national EA SPORTS NHL 25 tournament from June 13-15, offering players in the US the chance to compete for top honors and connect with peers across the country. Registration for the tournament will open through PlayVS’ Stadium platform in mid-May.
“Gaming has the power to bring today’s young players together in ways that are both meaningful and lasting. Through this partnership with the NHL/NHLPA’s Industry Growth Fund, we’re not only creating new opportunities for players to engage with their favorite sport, but also helping them develop critical life skills–like leadership, communication, and resilience–through healthy competition. We’re excited to continue expanding access to competitive gaming and making esports and gaming a core part of the school experience,” said Jon Chapman, CEO of PlayVS.
The post PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund appeared first on Gaming and Gambling Industry in the Americas.
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