partnerships
Just Slots chooses Future Anthem as AI growth engine to fuel game development
Recently launched games studio Just Slots to benefit from Amplifier AI’s Optimise module to drive future expansion of games portfolio via Tequity integration
Future Anthem, the pioneering AI and data science powerhouse, has partnered with Just Slots to provide Amplifier AI’s Optimise module through Tequity’s industry-leading remote gaming server (RGS).
Optimise, a key module in Anthem’s flagship product Amplifier AI, will enable Just Slots, a growth-focused casino game developer and provider, to make data-driven decisions regarding game development to build out its portfolio and establish itself as a leading brand in online gaming.
Optimise has been recently enhanced with major updates, and the module is now capable of processing billions of bets and creating AI-driven player clusters to provide a comprehensive understanding of how different players engage with casino games.
As a result, Just Slots will benefit directly from Optimise’s game launch and performance measurement, with data feeding back into the game development process, thus empowering the provider to build games that deliver memorable experiences to the player.
Just Slots has ambitious expansion plans in the coming years and has outlined how important Amplifier AI’s scalable features will be to them, delivering crucial measurability that will allow the provider to focus on enhancing its portfolio of best-in-class products.
Amplifier AI’s Optimise module will be made available to Just Slots via Tequity’s RGS after the leading vendor partnered with Future Anthem in January to offer the personalisation tools to its network of studios.
Future Anthem Chief Commercial Officer, Ian Tibot said: “As part of our collaboration with Tequity, Just Slots is the latest provider to benefit from our leading technology that helps to analyse and personalise every step of the player journey.
“We are delighted to begin working with such an ambitious developer. We have no doubt that Optimise will provide invaluable insight that allows Just Slots to focus on creating brilliant games.”
Just Slots Chief Commercial Officer, Christine Parkhill said: “Despite data being underutilised in the gaming industry, Just Slots is proud to champion an innovative approach to commercial campaign targeting and product development.
“Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”
Tequity Chief Executive Officer and Chief Technology Officer, Krzysztof Opałka said: “Partnering with Future Anthem has given many of Tequity’s valued customers access to industry-leading AI personalisation solutions through our first-class remote gaming server.
“Just Slots is the latest provider to entrust Future Anthem with delivering unrivalled machine-learning capabilities as they look to optimise and streamline the game development process.”
The post Just Slots chooses Future Anthem as AI growth engine to fuel game development appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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