SBC Summit Tbilisi to Educate Companies on Mastering Emerging Tech

While emerging technologies are providing brands with a range of solutions to diversify their offerings and improve customer experiences, making the right choices can be challenging. At SBC Summit Tbilisi, delegates will benefit from the insights of speakers with expertise in Eastern European and Central Asian markets, helping them identify the most effective strategies for their businesses.

The conference program will include panel discussions focused on how brands can integrate cutting-edge technology into their daily operations, enhance user experience, and identify the latest market trends, all with the goal of driving growth in the markets of interest.

The specialised “Strategy & Growth” content track is scheduled to take place on Wednesday, 26th of June, at the Sheraton Grand Tbilisi Metechi Palace, featuring a lineup of seven panels for in-depth discussions.

The panel titled ‘NextGen Affiliate: New Trends & Marketing Evolution’ will examine the latest trends and content strategies shaping affiliate marketing. Marketing experts Eugene Ravdin (Communications & Marketing Manager, MightyTips), Teimuraz Pataridze (Founder, Slotstate), Viktorija Ratomskė  (Co-Founder & CEO, PartnerGap) and panel moderator Lasha Gogiberidze (Founder & Managing Partner, BraveRave), will explore optimal marketing approaches for attracting diverse regional audiences, identify outdated trends and examine the evolving role of streamers and influencers in affiliate marketing.

The ‘Elevating Consumer Experience with Innovative Payment Offerings’ panel will discuss how brands can utilise seamless and innovative payment methods to enrich the user experience. Experts Nana Oniani (Head of Shared Platform and Data Products, Adjarabet), Irakli Kikoria (Business Development Director, Payze), Irakli Zenaishvili (Head of Risk, Anti-Fraud and RG Management, AirBet) and moderator Pavel Dergachev (Co-Founder, 4H Agency) will delve what makes certain platforms popular among users, discuss new technologies like digital wallets and mobile payments, and assess their broader effects on user experience and transaction security.

The panel ‘TechFuel: Role of Technology in Market Development’ will explore how implementing emerging trends and new technologies can aid brands in broadening their reach. Rafael Kobalyan (Head of Technology, Vbet), Gary Sonyak (CEO, Gamerpro), Kristijan Rusu (Technical Architect, Singular) and moderator Denis Karpovich (CTO, Euro Games Technology Georgia (EGT Georgia), will analyse case studies from leading tech companies and explore the practical applications of artificial intelligence (AI) in improving customer experience, personalisation, and game development.

Speakers David Nozadze (Head of CRM, Leaderbet), Maia Odishelidz (CEO, Port:80), Giorgi Nadaraia (CMO, Betlive) and moderator Irakli Davarashvii (Ex-CMO, Adajrabet), will discuss audience segmentation, tracking, real-time performance optimisation, and how to maximise return on investment during the ‘Data-Driven iGaming: Optimising Marketing Performance During Major Sports Tournaments’ panel. The experts will also explore the key data that brands can leverage to strengthen the impact of their iGaming marketing campaigns during sports events.

Alongside access to a wealth of knowledge from a comprehensive conference agenda, attendees will have the chance to network and explore the latest industry offerings firsthand on the exhibition floor, where over 30 local and global brands will be showcasing their innovations.