partnerships
Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention
Partnership will empower the leading iGaming Digital agency’s operator portfolio to scale real-time personalized CRM Marketing and execute sophisticated marketing campaigns, boosting player retention and lifetime value.
Digirockstars, a leading APAC iGaming Digital Agency, today announced a new partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership empowers Digirockstars’ operator portfolio to leverage Optimove’s advanced CRM Marketing capabilities, including Opti-X, its Digital Experience Platform (DXP), to elevate marketing personalization, retention, and player Lifetime Value.
Optimove’s CRM Marketing Platform will empower Digirockstars’ operator portfolio to measure the incremental value of each player interaction, gaining key capabilities:
- Advanced marketing AI capabilities: providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaigns for enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
In addition, Digirockstars’ operator portfolio is empowered to leverage Optimove’s Opti-X, a cutting-edge AI-driven recommendation and search engine, to elevate players’ digital experiences, retention, and engagement to new heights.
Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on past interactions, similar players, trending items, and more. Joint clients will be empowered to easily plug-in widgets from the Opti-X platform, directly into their sportsbook site.
“By teaming up with Digirockstars, we’re merging cutting-edge technology with their unmatched industry insights in Asia to pioneer innovative solutions driving iGaming operators’ business growth,” said Efe Yuceman, Optimove’s Director of Partnerships. “As competition in the iGaming market heats up, fostering player loyalty is paramount. That means delivering experiences that not only meet but exceed expectations. With players’ attention spans dwindling, operators need to pivot towards player-centric marketing, offering personalized recommendations, services, and products to keep them engaged and coming back for more.”
“This partnership with Optimove marks a significant milestone for our operator portfolio,” said Roland Cinco, Chief Marketing Officer at Digirockstars. “Optimove’s industry-leading CRM Marketing capabilities are set to empower our operator portfolio with game-changing capabilities. Opti-X’s AI-led content and product recommendations solution will revolutionize how operators engage with players, enabling them to deliver personalized recommendations tailored to each player’s preferences. This collaboration represents a decisive step towards fostering greater player loyalty and trust, driving improved retention rates and a better bottom line.”
Optimove and Digirockstars will attend SiGMA Asia, June 3-5, in Manila, Philippines.
The post Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention appeared first on European Gaming Industry News.
Synot Games has signed a new deal with Swiss-based operator Gamanza Group.
The deal will see the integration of Synot titles to Gamanza’s GaminGenuis platform, one of which is JackpotsCH, the first online casino to be made available to the site’s players.
In addition, titles such as Book of Secrets Extra, Firebird, Zeus Wild Thunder and 27 will also be made available through Gamanza’s platform, in a move Synot will hope further enhances its brand recognition across the European continent.
Dagmar Cvrčková, Head of Strategic Partnership at Synot Games, said: “This pivotal alliance with Gamanza underscores our expansion strategy, centered around forging major strategic partnerships with distinguished platforms. We are confident that by utilizing Gamanza as the primary gateway to online casino operators in Switzerland, we will be able to successfully connect with a wide audience of new customers and strengthen our position in the market.”
Simon Pukl, Head of Product at Gamanza Group, said: “We’re excited about our new partnership with SYNOT Games, which enriches the collection of games available through Gamanza GaminGenius platform. This integration brings access to diverse array of both classic and modern-themed slots, allowing our operators to expand their content portfolio with fresh and innovative games.”
The post Synot Games Signs Distribution Deal with Gamanza Group appeared first on European Gaming Industry News.
Vyking, a battle-test aggregator and leading provider of iGaming platform technology, announced the integration of TimelessTech content. This strategic collaboration marks a significant enhancement of vyking’s games portfolio, specifically catering for the Asian markets.
TimelessTech, with over 15 years of industry expertise, brings its advanced iGaming solutions to vyking’s platform. The integration includes TimelessTech’s flagship Game Aggregator, which offers seamless access to over 12,000 games from more than 80 top-tier providers. This extensive addition enriches vyking’s Content Hub, providing operators with a vast array of gaming experiences that are both varied and engaging.
“We are thrilled to announce that TimelessTech is now part of our large selection of pre-integrated content in our Content Hub. This grants operators an almost limitless choice of top-notch content from industry leading studios, well connected to our platform and benefiting from tools such as our comprehensive bonus engine and CRM systems integrations,” vyking CEO Franz Gerhart said.
“We are delighted to partner with Vyking, a highly influential operator, especially in the Asian market. Their decision to choose Timeless Tech as one of their primary aggregators highlights the trust and confidence they have in our solutions. We are committed to supporting Vyking’s growth and success, and we look forward to a long-term partnership with mutual benefits and continued growth in the future,” Nicola Cainero, COO of TimelessTech, said.
The post Vyking Integrates TimelessTech into its Content Hub appeared first on European Gaming Industry News.
Quickspin has announced a partnership with Snaitech, one of the leading concessionaries in the Italian gaming and betting sectors.
This collaboration represents a pivotal milestone for Quickspin. Italy, with its immense strategic importance, has been a key target for Quickspin’s expansion efforts. As Quickspin continues to grow in the territory, it is committed to delivering an unparalleled gaming experience for players around the world.
Anthony Dalla-Giacoma, Quickspin’s Chief Commercial Officer, said: “Entering into more partnerships in regulated markets remains one of our strategic objectives this year; and seeing our games being launched by the Italian heavyweight, Snaitech is a significant milestone for us. I look forward to the times ahead; where our partnership with Snaitech will bring an ever-growing number of Italian players the Quickspin games they love while ensuring a safe and enjoyable gaming experience.”
Alessandro Graziosi, Chief Digital Officer at Snaitech, said: “We are thrilled to be able to give our users access to Quickspin branded games. The quality of the five new products on Snai.it allows for an increasing quality of our package always looking for new experiences, convinced that this collaboration can be enriched and continue over time.”
The post Quickspin Announces Partnership with Snaitech appeared first on European Gaming Industry News.
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