bplay
PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD
Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.
The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.
In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.
It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”
Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.
“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”
Andrew Cochrane Chief Business Officer at GiG
GiG expands partnership with Bplay, launching into two further regulated provinces in Argentina
Gaming Innovation Group (GiG) has further expanded its partnership with the Boldt Group, as the Bplay brand has seen two successful launches in the Argentinian provinces of Cordoba and Mendoza, making these now the sixth and seventh regulated jurisdictions powered by GiG’s next-generation platform and sportsbook technology.
These latest launches arrive at an extraordinary time for GiG as it continues to enjoy a strong growth trajectory in the region, cementing its position as the turnkey platform of choice for complex regulated markets throughout Latin America.
GiG’s capacity for delivering highly scalable industry-leading solutions continues to strengthen, as the established partnership between the two companies enters new markets. GiG has focused on a suite of secure, scalable, user centric end-to-end features, and a revolutionary new sportsbook, that are adept at maximising opportunities for growth in the most competitive environments around the globe.
iGaming in Latin America overall is experiencing one of the fastest growth rates globally, with revenues expected to top USD $3.7bn in 2025, according to data supplied by Statista. GiG is fully operational in Latin America, and is expected to increase its presence and partnerships in the region, ahead of igaming and sports betting regulation in Peru and Brazil in 2024.
Andrew Cochrane, Chief Business Officer at GiG said: “Our ever-strengthening partnership with the Boldt Group and the continuing expansion of our relationship provides a perfect example of the strength and dexterity our platform and sportsbook technology delivers. I’m extremely optimistic about the opportunities ahead in Latin America, as our proven capabilities in the region have us extremely well-positioned to propel growth across the continent, as regulation becomes more pronounced.”
The provider announces a new partnership with Argentinian operator bplay
Pragmatic Play, a leading content provider to the iGaming industry, has extended its partnership with leading operator bplay, this time in the Argentinian province of Mendoza.
Following agreements between the two across Argentina in the Buenos Aires, Santa Fe and Entre Rios provinces, and Buenos Aires City, this latest deal sees Pragmatic Play’s Slots, Live Casino and Virtual Sports offerings integrated into its platform to serve the players of Mendoza.
The award-winning slots Gates of Olympus are available to bplay customers, as well as more recent releases including Big Bass – Hold & Spinner. Live Casino fans can also enjoy the supplier’s hugely successful gameshow style experiences such as Sweet Bonanza CandyLand A range of top performing Virtual Sports content completes the deal, with live football, greyhound and horse racing content, all presented with hyper-realism and a wide range of betting markets.
Bplay continues to be a key partner to Pragmatic Play across Latin America, where it maintains its position at the fore of the online casino markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play has been enjoying a fantastic working relationship with bplay for some time now across various regions in Argentina, so it’s great to see to continued growth of this cooperation. We’re confident that Pragmatic Play’s content will result in the same strong returns in Mendoza as they have earned elsewhere.”
Sebastian Puente, Product Manager at bplay, said: “We’re well used to the quality that Pragmatic Play delivers to our players and we’re sure that this latest agreement will continue our relationship in just the same vein. “The variety and sheer entertainment that this multi-vertical deal brings adds tremendous value to our proposition in Mendoza province.”
Gaming Innovation Group (GiG) has announced its award winning platform is now live in Mendoza, Argentina, following the launch of the Boldt Group’s popular Bplay site in the province. This launch adds to the growing presence of GiG powered sites throughout the LatAm region.
A strong, locally recognised brand, Bplay is continuing to expand and grow throughout Argentina, now adding a fifth new jurisdiction to the current provinces of Buenos Aires, Santa Fe, Entre Ríos and the City of Buenos Aires.
The launch also further strengthens the partnership between the two companies, with GiG consolidating its position as the online technology partner of choice to the Boldt Group, one of the leading retail and online operations in Latin America. GiG’s powerful proprietary platform and Sportsbook have helped Bplay experience spectacular growth in Argentina, multiplying GGR by over four times in the 12 months between May 2022 and May 2023. As a result of the expanding relationship it is expected that Sportsbook will be launched in Mendoza in Q3, to complement the platform.
GiG’s market leading B2B platform has been specifically designed for highly competitive and complex regulated markets that require localised content and development. This commitment to compliance and customisation has meant that GiG is now regulated in 30 markets worldwide, with 7 more in the pipeline, and provides ample opportunity for growth for Tier 1 partners such as Bplay.
David Bonnefous Saavedra, Commercial Director at GiG said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams. We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them. It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”
José del Pino, Business Unit Manager of Grupo Boldt added that “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction.”
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