partnerships
Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of the second MoneyGram Haas F1 Team playlist, this time a cumulation of the sounds that inspire the team ahead of the Miami race weekend, the first of the American team’s home races this season.
Following the successful release of Ayao’s Anthems on the Play’n GO Music Spotify channel last month, the Team have come together to share the Haas’ Tracklist, the music that inspires them week in, week out, as they put everything in place for the strongest possible performance on race weekends.
MoneyGram Haas F1 Team fans will be able to experience the atmosphere of the team garage by listening to the playlist on the Play’n GO Music Spotify channel. The playlist consists of 51 songs, suiting a wide range of musical tastes. Fans will find something to enjoy from all genres, from modern pop and rock, to heavy metal, with the 1980s heavily featured.
To listen to the Haas’ Tracklist playlist, please follow this link- https://open.spotify.com/playlist/5Qmkl1b0qtlg70ej3GnPH5?si=32869ffc19d44934&pt_success=1&nd=1&dlsi=c9074629d6f24f22.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO said: “Everyone at Play’n GO loved listening to Ayao’s Anthems, and we’re so excited to experience the music that inspires the Team to the success they’ve had this season. Music plays a big part in what we do here, and we’ve always taken pride in the work we put into our game soundtracks- we know they make a huge difference to the entire playing experience. We’re glad to see music is equally important to MoneyGram Haas F1 Team, and we wish them all the best ahead of the race in Miami this weekend!”
Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added: “I was so excited to share my playlist with the Play’n GO Music team last month, and I hope some of the songs I get inspiration from mean as much to you as they do to me. Now it’s the turn of the wider MoneyGram Haas F1 Team to share their musical favourites with you. Let’s hope they can inspire us all to further success in Miami this weekend- thanks to everyone at Play’n GO for all your support!
The post Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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