partnerships
On the limit: Livespins joins forces with Nolimit City
Evolution-owned companies come together to add blockbuster content to social live-streaming platform taking the industry by storm
Livespins, the social live-streaming product that allows players to bet behind their favourite streamer, is already taking advantage of its recent Evolution Gaming takeover by adding Nolimit City to its game portfolio.
Evolution-owned Nolimit City is renowned for producing explosive slots with highly volatile gameplay, making them perfect for Livespins’ streamers to use in their broadcasts to players. This includes blockbuster titles such as Mental, Fire in the Hole and Tombstone RIP.
With Livespins, players not only get to watch as their favourite streamers, brand ambassadors and celebrities fire up the reels, but they can also bet behind the action taking place. This means that if the streamer wins, they win.
This creates a group bet and a shared experience where players can chat with the streamer and each other throughout. They can also drop reactions, emojis and gifs so a fun experience is guaranteed regardless of whether the spin is a win or not.
Livespins has proved to be a game-changer for operators in regulated markets worldwide, allowing them to tap into the demand for casino and slot steaming but in a way that is responsible and that ensures compliance with regulations.
Because Livespins sits within the game lobby, players are afforded all of the protection tools required under the operator’s local and international licences.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Nolimit City is a mega addition to our game portfolio and will be a big hit with our streamers and players.
“This is a developer that knows how to get players on the edge of their seats thanks to trademarked mechanics like xBet, xSplit, xWays, xNudge and xGod which come wrapped up in some truly wondering themes.
“This deal unites together two Evolution-owned companies, bringing huge added value to Livespins, Nolimit City, our operator partners and, most importantly, players.”
Malcolm Mizzi, Commercial Director at Nolimit City, added: “Our games deliver thrilling action with each spin. They are volatile with unique mechanics that provide the gripping gameplay that streamers need to keep their audiences engaged.
“This partnership with Livespins brings our games to a new audience and, thanks to its smart bet behind system, allows them to watch and wager at the same time. This is a great deal for both companies and one with tremendous potential to explore.”
The post On the limit: Livespins joins forces with Nolimit City appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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