partnerships
Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race
Global sporting stars have come together alongside Allwyn, a leading multi-national lottery operator, to shine a light on the role of sport in building a better world. Colin Jackson, former GB Olympian and world record holder; Marc Herremans, Belgian wheelchair Ironman triathlete; and Professor Nick Webborn CBE, Chair of the British Paralympic Association, have united alongside Allwyn to encourage people from around the world to take part in the 2024 Wings for Life World Run on 5 May, targeting a record one million participants in the world’s biggest simultaneous race.
Established in 2014, The Wings for Life World Run is a uniquely inclusive global event. All participants start at the same time, worldwide. There is no fixed finish line, instead the virtual Catcher Car begins its chase 30-minutes after the start and increases in speed, passing participants one by one until the last participant is caught. Once overtaken, you are a finisher. With hundreds of thousands running, rolling, or walking at the same time in the world’s largest simultaneous race.
100% of all entry fees and donations are given to scientific research and clinical studies worldwide to find a cure for spinal cord injuries. The Wings for Life World Run has raised €43m for Wings for Life, a non-profit foundation which provides funding for international scientific research on spinal cord injury.
The World Health Organisation estimates there are up to 500,000[1] new spinal cord injuries every year. Depending on the severity of the injury, that can lead to paralysis, sensory disturbance, and even breathing problems. These injuries typically occur as a result of an accident in daily life, which in an instant drastically changes a person’s life. The Wings for Life World Run unites people from around the world to help change the trajectory of these injuries by funding cutting-edge research projects.
Professor Nick Webborn CBE, in addition to acting as Chair of the British Paralympic Association is a researcher in Paralympic sports medicine and wheelchair tennis player, who himself suffered a spinal cord injury at a young age said: “As we approach the Paris 2024 Paralympics, it is a great time to demonstrate the importance of inclusivity in sports. Spinal cord injury can have a profound effect on an individual and those around them, and staying physically active is especially important for disabled people to maintain their health. The vision of the British Paralympic Association is ‘Through sport, a better world for disabled people’. The values of Allwyn and the Wings for Life World Run marry perfectly with this vision, and highlights what makes participating in this event so valuable. I am delighted to be able to support Wings for Life to help raise funds to find a cure for spinal cord injury through research.”
Allwyn’s three-year agreement as official global partner of the 2024 Wings for Life World Run sees it encouraging over 7,000 employees and others from Austria, Czech Republic, Switzerland, Greece & Cyprus, UK, and the United States to participate and raise funds. Allwyn’s partnership with Wings for Life World Run is just one of the contributions made as part of its commitment to give back to good causes.
Colin Jackson and Marc Herremans, as Sports Director and Wheelchair Sports Director for the Wings for Life World Run, visited Allwyn colleagues at their offices in Watford and Prague to explain the cause and impact of the event, and to encourage people to take part.
Marc Herremans commented: “I have experienced first-hand how a spinal cord injury can transform your life. With the support of Allwyn colleagues and global participants in this year’s race, we move one step closer to improving the quality of life of people with spinal cord injuries around the world.”
Colin Jackson added: “The Wings for Life World Run is truly an event like no other. Seeing the enthusiasm of people to join in, knowing they take part alongside thousands of others, is always inspiring. Allwyn’s mission to change lives for the better is what the race is all about, and their support makes our mission possible.”
Pavel Turek, Chief Global Brand, Corporate Communication and CSR Officer at Allwyn said: “Allwyn’s commitment to inclusivity and giving back to good causes makes our partnership with the Wings for Life World Run a perfect match. We are proud to be going into our second year as official global partner to this unique and inspiring event. With each person wheeling, running, or walking their own race together, however we take part, we all win.”
The post Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race appeared first on European Gaming Industry News.
Attendees of the initial sessions noted positive anecdotal outcomes.
EPIC Global Solutions announced a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.
As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.
The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.
EPIC’s VP North America Teresa Fiore noted: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness. It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”
The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.
“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge.”
Attendees noted positive anecdotal outcomes, such as learning ‘the nuances of messaging’ and how to ‘dive deeper to get to the bottom of what messaging could be problematic’ and taking the message of ‘direct experiences to help understand how people are impacted’.
The post EPIC partners with Underdog to deepen culture of responsible gaming appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group confirmed that it will release its first quarter 2025 financial results prior to the opening of the financial markets on Thursday, May 15, 2025. The release will be followed by a conference call at 8:30 a.m. Eastern Time, hosted by Bragg Chief Executive Officer, Matevž Mazij and Chief Financial Officer, Robbie Bressler, to discuss the Company’s financial results and provide a business update. During the call, management will review a presentation that will be available on the day of the call.
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, has announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media. Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behaviour, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Partnerships
International Game Technology PLC announced that IGT PlaySports technology is now powering retail sports betting at Silver Reef Casino Resort in Ferndale, Wash. This technology agreement builds on IGT PlaySports’ leadership in the region, marking the 11th casino in Washington State to deploy the Company’s award-winning sports betting platform, and the 10th casino in the State to leverage its trading advisory services.
Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state. Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games.
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV. The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilises CashClub Wallet technology across 22 properties in 11 jurisdictions. CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
The post Gaming Americas Weekly Roundup – May 5-11 appeared first on European Gaming Industry News.
iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.
Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.
By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.
Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue
Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”
Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”
The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.
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