THE UNIT APPOINTS ADAM NOBLE AS CHIEF COMMERCIAL OFFICER

The software development innovator bolsters its executive team with PlayStar Co-Founder Adam Noble, renowned for driving commercial success and innovation at a host of global gaming brands

The Unit, a leading provider of product development solutions for the sports betting and igaming industries, proudly announces the appointment of Adam Noble as Chief Commercial Officer.

Noble joins The Unit at a pivotal moment, as the company leverages its experienced team and robust infrastructure to embark on a new chapter of expansion and innovation.

With a distinguished career spanning various global gaming brands, Adam brings a wealth of industry expertise and a proven track record of driving commercial success and innovation. As a co-founder of the pioneering online casino brand PlayStar and former Chief Business Development Officer, Adam was pivotal in the creation of the brand and in developing the relationships with strategic partners and suppliers to bring it to life.

Formerly holding roles in HexiGames, Yggdrasil, and Play’n GO, and his own consultancy, Adam’s experience positions him as a valuable addition to The Unit’s executive team.

“At The Unit, we’ve always been dedicated to achieving tremendous results for our clients,” said Paddy Casey, Co-Founder of The Unit. “Now, with Adam on board complementing our existing team, we’re ready to take the next steps in our journey of growth.”

The Unit has built a reputation for supporting its clients to achieve speed to market, reducing development backlogs, driving growth and empowering flexibility to scale up their development resources to meet demand. By harnessing its specialised expertise and resources, The Unit is primed to elevate its offerings to create unparalleled value for its partners.

Adam Noble, newly appointed Chief Commercial Officer, expressed his excitement about joining The Unit and contributing to its continued success: “The Unit has already made significant strides in delivering innovative solutions and driving efficiency in software and product development.”

“I look forward to working with the team to build on this momentum and scale even greater heights. It was an easy decision to get onboard, moving from a happy customer to a colleague helping to continue the success.”

With offices in Ireland, Ukraine and Moldova – and with another North America-dedicated hub set to open in Poland in late Q2 – The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. The team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and igaming sector in recent years.

As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and igaming industries.