FairPlay Sports Media Revamps Exec Team with Four New Hires

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has today announced the addition of Kelly Brooks, Matt Robinson, and Niall Dore to its Executive Team following Richard Gale’s appointment in late 2023, bringing a wealth of technical and commercial expertise into its senior leadership group.

Having joined as Chief Revenue Officer in late 2023, Richard Gale has already been instrumental in refining the group’s commercial strategy, utilising his igaming and affiliate network knowhow from a previous VP Sports role at Catena Media and as founder of marketing and commercial consultants The Anorak Group.

Kelly Brooks, founder and former CEO of recently acquired Quarter4, has been appointed to the role of Chief Product Officer, where she will apply her AI acumen and transformation experience to enhance FairPlay’s BetTech capabilities and manifest Quarter4’s AI potential when integrated across all relevant products and components.

Bringing internal expertise from his previous role as Head of Technology at oddschecker, Matt Robinson has now been named Chief Technology Officer of the FairPlay group. Matt has been working in igaming technology for over 10 years, leading the technology growth of the organisation and expanding the team from 7 to 100 across 3 regions. Robinson will be responsible for implementing a synchronised technical strategy for the sports media network.

Niall Dore completes the C-Level appointments joining as Chief Financial Officer. Dore adds two decades of senior financial experience in scaling both gaming and technology businesses, including roles as Betfair’s Finance Director and, more recently, CFO of SaaS business Findmypast.

Stuart Simms, FairPlay Sports Media’s Group CEO, said of the new additions, “We’re in a unique position to deliver technical solutions and product enhancements that can make a real difference in the global betting space, and bringing Richard, Kelly, Matt, and Niall onto the team will help us execute our ambitious plans with accuracy and expediency.”

Richard Gale, FairPlay Sports Media CRO, commented, “FairPlay Sports Media is trying to set the bar higher for what can be achieved in the sports betting and affiliate spaces, and it’s been a pleasure working with Stuart and the team in shaping what this new vision looks like and how it can benefit our various sportsbook, media and publishing partners.”

Kelly Brooks, FairPlay Sports Media CPO, commented, “Working with the wider FairPlay team over the past few months, I’ve now seen first-hand the talent and tech capabilities across the group, and as CPO, I’m hugely excited to realise the full potential available and deliver truly game-changing products to market in the near future.”

Matt Robinson, FairPlay Sports Media CTO, added, “Creating an aligned and integrated technical approach across our various brands represents a project that I can’t wait to get my teeth into. Working with oddschecker, I know what can be achieved with big data and a strong brand vision, and the potential for FairPlay’s betting technology revolution to make a step change is undeniable.”

Niall Dore, FairPlay Sports Media CFO, said, “In its new era as a sports media network operating beyond just the odds, FairPlay is perfectly placed to harness the combined power of its various brands into more than the sum of their individual parts. I’m eager to apply my experience in both gaming and technology businesses to facilitate this strategy in a profitable, sustainable manner.”

These four recent hires coalesce around FairPlay’s recent rebrand proposition of being a hugely scalable tech-first organisation that leverages its vast data assets with the latest in BetTech to bring about a better betting ecosystem for all.