partnerships
Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match
Long-term partnership enhanced through product that allows same-game multiples to be packaged together
Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by developing and successfully launching betting solution Mix ‘N Match.
Created as the supplier’s first bespoke product for Paddy Power in the UK, Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities. These can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets far more easily.
The successful launch builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet. The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.
Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.
The product utilises official Opta data, with historical form intelligently interrogated to provide rapid-fire data visualisation insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator.
Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”
Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”
The post Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
-
Brazil4 weeks agoBrazilian Ministry of Sports and IBIA sign sports betting integrity agreement
-
Compliance Updates4 weeks ago
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
-
André Fufuca Brazil’s Minister of Sport4 weeks ago
Brazilian Ministry of Sports and Sportradar Partner to Strengthen Integrity in Sports in Region
-
Baltics4 weeks ago
Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
-
Esportes da Sorte3 weeks ago
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Baltics3 weeks agoModern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Africa3 weeks ago
Cross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
-
Australia3 weeks ago
ACMA Imposes Fine of $500,800 on PointsBet
