partnerships
SOFTSWISS & BitStarz Celebrate Ten Years of Partnership
SOFTSWISS, a leading global iGaming software provider, and BitStarz, an award-winning crypto casino, celebrate ten years of partnership. Founded in 2014 on the SOFTSWISS Casino Platform, BitStarz was the pioneer in integrating both Bitcoin and fiat transactions.
During this time, the companies have built a mutually beneficial relationship. BitStarz reaps the rewards of SOFTSWISS’ flexible approach, allowing for tailored project customisation. Meanwhile, the SOFTSWISS Casino Platform evolves according to BitStarz’s feedback, enhancing functionality and user experience. For example, Jackopotz Mania, the latest product release from BitStarz, is the result of collaborative efforts.
BitStarz offers a vast selection of games, including exclusive titles developed by its own game studio, BitStarz Originals, via the SOFTSWISS Game Aggregator. The operator also utilises services of the SOFTSWISS Antifraud Team, as well as Affilka, an affiliate management software.
As a result, BitStarz has garnered acclaim from both players and industry experts. Throughout the decade, the online casino has amassed a collection of accolades, including recent “Best Casino” at the AskGamblers Awards 2023 and “Best Online Casino” at the LCB Awards 2023. Moreover, BitStarz received the esteemed AskGamblers Certificate of Trust, further solidifying its reputation.
Vitali Matsukevich, COO at SOFTSWISS, comments: “We are excited to mark this significant milestone, celebrating a decade of fruitful collaboration and shared achievements. Reflecting on our journey, it is remarkable how we have ascended to prominent positions through perseverance, innovation, and mutual support. This ten-year partnership embodies resilience, adaptability, and the power of synergy. I extend my heartfelt congratulations to BitStarz. Many more years of collaboration, innovation, and shared success are ahead!”
Srdjan Kapor, Head of Affiliation & Acquisition at BitStarz, adds: “Ten years ago, we received our very first deposit, and BitStarz Casino was born. SOFTSWISS was one of the reasons for our success. I want to thank our reliable partner for its support, innovative approach, and decade-long collaboration! I am sure there are many more years of partnership ahead.
We are also happy to celebrate our birthday with players. For the next few weeks, we offer unlimited 10% cashback in all games until we have given away USD 1,000,000!”
As the first in the world to introduce a Bitcoin-optimised online casino solution, SOFTSWISS keeps its leading position in crypto gambling. Regular State of Crypto reports are highly valued in the industry and attract a lot of attention from the audience. This year, SOFTSWISS has also launched a Crypto Podcast Series in partnership with Next.io.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS & BitStarz Celebrate Ten Years of Partnership appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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